Performance Marketing Expert to Relaunch and Scale EdTech SaaS Campaigns

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Performance Marketing Expert to Relaunch and Scale EdTech SaaS Campaigns Our last Facebook and Instagram campaign was some time ago. It showed some early promise, but we lacked the strategy and expertise to take it further. We’re now ready to re-enter, but we’re overwhelmed and unsure where to begin. We’re not just looking for ad optimization—we’re looking for someone to help us relaunch our entire go-to-market approach, starting with paid channels. --- ### About TA39 [https://ta-39.com](https://ta-39.com) Product Guide and Explainer Videos: [https://community.ta-39.com/user-guide](https://community.ta-39.com/user-guide) TA39 is an AI-powered EdTech SaaS platform that helps teachers give fast, personalized, rubric-based feedback on student writing. It saves teachers time and improves student outcomes. We integrate with platforms like Canvas and Google Docs. The product is strong. The mission is clear. But our marketing engine is not. --- ### Where We’re At - We’re a pre-seed, lean EdTech startup - Previous campaign performance: - Average CPC around 6 dollars - CTR around 0.8 percent - CPL was high and inconsistent - No dedicated marketing hire yet—just founders juggling priorities - Need someone to take charge of our first real go-to-market push --- ### What We Need We are looking for a fractional CMO or performance marketer who can: - Audit our past marketing and campaign efforts - Clarify a go-to-market strategy for teacher outreach - Launch and optimize Facebook and Instagram ad campaigns - Develop creative concepts, lead magnets, landing pages, and onboarding flows - Lower cost per lead while improving lead quality and relevance - Help us connect with teachers in a clear, honest, and compelling way - Bonus: Advise on messaging across ads, email, and product pages --- ### Who We Think is a Great Fit You’ve likely been the first marketing hire or fractional lead for a SaaS product You understand EdTech, SaaS, or teacher-focused outreach strategies You have a strong track record improving CPC, CTR, and CPL on Facebook and Instagram You bring a mix of marketing science and creative thinking You’re comfortable building from scratch and working directly with a small team --- ### Timeline and Engagement - Start as soon as possible - Initial engagement of 1 to 2 months - Potential for extended collaboration based on results - Weekly check-ins and async collaboration - We’re lean and frugal, but we’re ready to invest if the work creates results --- ### How to Apply Please include: - A brief overview of how you would prioritize your approach for TA39 - Past performance results with clear before-and-after metrics - Experience working in EdTech or B2B SaaS (if any) - Thoughts on how you’d relaunch our paid campaigns from a cold start This is not just a campaign fix. It’s a reboot of how we connect with the people who matter most—teachers. We know the product works. We just need the right partner to help us reach them.

Keyword: Social Media Marketing

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