Google Ads Expert for Nonprofit

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The Queer Trans Project (QTP) is a Black- and Trans-led 501(c)(3) nonprofit providing free gender-affirming resources to queer and trans people across the U.S. We’re looking for a Google Ads expert who understands nonprofit campaigns and can help us reach more people who need our support, while also increasing donations and brand visibility. What We Need Help With: Managing and optimizing our Google Ad Grant ($10,000/month in free ad spend) Creating high-performing campaigns to: Promote our free gender-affirming kits Boost Gender Grip tape sales (earned income for programs) Increase newsletter signups and general awareness Encourage donations and volunteer signups Keyword research with a focus on trans/LGBTQ+ community language Writing and testing ad copy that’s trauma-informed, affirming, and action-oriented Tracking conversions and pulling reports for our board and funders Possibly integrating with Shopify and/or Givebutter You’d Be a Great Fit If You: Have experience managing Google Ad Grants for nonprofits (especially LGBTQ+ or social justice orgs) Know how to structure campaigns that don’t get flagged or paused by Google’s strict ad grant policies Understand and respect LGBTQ+ identities—especially trans, nonbinary, and BIPOC communities Can work with a small team and bring big results without fluff Bonus: Familiarity with Shopify and Givebutter To Apply: Send us: A short note about your experience with Google Ads + nonprofits Any examples of past work (especially for values-based orgs) Your availability and rate (hourly or monthly retainer is fine)

Keyword: Google Ads

Price: $30.0

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