Google Ads and Bing Ads SEM expert Needed for Long-Term Engagement

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We’re a fast growing advertising and marketing firm, and we’re looking for a freelance paid search, ad operations expert to help us manage campaigns. We have a proprietary media buying platform that integrates with the major search engines and allows us to build granular, high-performing campaigns. The ideal candidate would primarily focus on campaign analysis, performance, and optimization since much of the campaign buildout would be handled with our software. Ad Campaign Development - Research and generate keywords for paid search campaigns - Research and generate compelling text ad creatives - Structure and build search campaigns using the Sona Labs software platform - Upload campaigns into paid search ad platforms - Google Ads and Microsoft - Conduct competitive research to identify new opportunities Ad Campaign Optimization & Analytics - Through leveraging internal reporting systems and analysis techniques, manage and optimize high-volume, paid search campaigns to drive towards meeting client performance targets. - Develop, maintain, and monitor campaign analytics dashboards to manage campaigns and to provide insight for further optimizations - Manage fraud and suspicious traffic from ad platforms to an acceptable level The initial engagement will range from 3-6 months but may likely be extended based on the client’s needs. Must be very skilled with Microsoft Excel and have good writing abilities for developing ad copy. Preference given to talent with prior experience in working with lead generation campaigns. Please include information that briefly describes your experience and explains why you would be an exceptional fit. Who You Are - Familiarity with web advertising (Google, Yahoo, Bing, and Facebook, and RTB) - An analytical mind – degree in Statistics, Mathematics, Economics, Finance, Computer Science, related field OR demonstrated analytical and technical ability - 3+ years of quantitative experience with a focus on web analytics - Entrepreneurial mindset & sense of urgency and accountability - Proven track record of success and familiarity with online direct marketing - You have strong data analysis skills and an understanding of statistics - You might be familiar with MySQL or database structures (a plus!) - Dependable and reliable team player - Exceptional cross-functional collaboration skills, encompassing different timezones

Keyword: Market Expert

Price: $35.0

Marketing Analytics B2B Marketing B2C Marketing Google Ads Google Analytics Google Tag Manager SEO Keyword Research Competitive Analysis PPC Campaign Setup & Management Campaign Reporting Yahoo Business with 1-9 Employees Business with 10-