Google Ads Expert Needed for Campaign Audit & Optimization Advice in the Newborn Adoption Industry

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I'm looking for an experienced Google Ads specialist to perform a detailed audit of two search campaigns in the infant/newborn adoption industry. We were consistently hitting our conversion goals, but after making a few optimization changes, performance has dropped significantly. Important: Our target audience is pregnant women in Texas considering placing their baby for adoption—not families looking to adopt. I need a specialist who can troubleshoot all aspects of a campaign—from structure and targeting to keyword strategy, ad copy, bidding, and conversion tracking. You’ll be expected to: Analyze what’s working and what’s not Identify issues that may be hurting performance Recommend changes to get us back on track Help me understand the impact of recent adjustments If you have a strong track record of improving conversion performance and can provide clear, actionable insights, I’d love to hear from you. I'm also open to short-term maintenance after the audit to help implement recommendations and monitor progress.

Keyword: Ad Management

Price: $75.0

Google Tag Manager Google Ads PPC Campaign Setup & Management Google Ads Audit Campaign Optimization Lookalike Audience Pay Per Click Advertising