Google Ads Account Audit

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Google Ads Specialist for Manufacturing Campaign Audit and Strategy Advice We are seeking an experienced Google Ads specialist to audit our existing campaign for a manufacturing company focused on sheet and plate metal fabrication. The campaign is currently running and generating results, but something feels off — we’re having trouble pinpointing the issue and need an expert to help diagnose and refine the strategy. Project Overview Industry: Manufacturing (Sheet and Plate Metal Fabrication) Budget: Increased from $1,000 to $2,700 — started getting leads, but they were irrelevant Conversion Tracking: Leads started coming in after setting up conversion tracking — but they were low-quality and not relevant to the business Audience: Switched to a manufacturing audience segment to improve targeting Targeting: Expanded targeting from 240 miles to 300 miles to increase reach Bidding Strategy: Switched to Maximize Conversions and removed Target CPA to maximize volume and gather more data Learning Phase: Campaign just re-entered a learning phase — unclear why, because our campaign still spent its full budget today and usually in a learning phase very little is being spent. Visibility: 100% top of page range Outpacing competition in impression share Impression top percentage: 70% — strong visibility, but lead quality remains inconsistent Search impression share: Increased from less than 10% to 16% after recent adjustments Budget Pressure: Google is prompting us to increase budget further, but we want to ensure the issue isn’t deeper before spending more Recent Fixes: Removed Search Partners and Display Network to tighten targeting Unique Challenge: Metrics suggest strong positioning, but lead quality isn’t aligning with performance data — this points to a more complex issue Goal: We need to start generating qualified leads for our client ASAP — this is a priority What We Need A thorough audit of the existing campaign Strategic recommendations to improve lead quality and reduce wasted spend Insights on whether budget limitations or audience targeting are holding back performance Advice on improving ad copy, landing pages, and conversion strategy Expert guidance to quickly adapt the strategy to start generating qualified leads Ideal Candidate Experience with Google Ads for manufacturing or high-ticket B2B industries Ability to diagnose and resolve complex campaign issues Proven ability to analyze performance data and provide actionable insights Requirements Must sign a non-compete contract

Keyword: Google Ads

Price: $1.0

Google Ads PPC Campaign Setup & Management Search Engine Marketing