Seeking a Marketing Strategist to Drive Growth & Visibility for Our Technology Consulting Firm

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Overview We are a technology consulting firm working with mid to large-sized clients, offering deep partnerships with major cloud providers. Our approach is to first understand a client’s business objectives—time, value, and ROI—before recommending and implementing the right technology solutions. We are currently experiencing a growth phase and need a clearly defined marketing strategy to strengthen our brand awareness, enhance lead generation, and communicate our capabilities more effectively. About Us • Automation-Driven System Integrators: We believe in applying the right technology to solve specific business challenges, rather than pushing tools for the sake of it. • Relationship-Focused Sales: Most of our deals come from established partnerships, not traditional cold calling or direct-email outreach. • Expanding Geographically: We’ve recently seen great traction in the Middle East region and want to continue leveraging that momentum while also focusing on our core US market. • Growth Opportunity Within Existing Accounts: Many of our current enterprise clients are siloed, making it difficult to broadcast our full capabilities and new project successes across different teams or departments. Much of our internal expansion has relied on word of mouth. The Challenge 1. Brand Awareness: We need clearer messaging to differentiate our unique approach—starting with the business challenge, then applying technology—across all channels. 2. Lead Generation: Traditional cold outreach has not been a significant source of leads. We need strategies to attract new mid-market and enterprise clients who value our relationship-first model. 3. Visibility & Communication: Existing customers are often unaware of our latest projects, achievements, and capabilities, limiting cross-department opportunities. 4. Global Expansion: While our Middle East expansion is promising, we also need to maintain and grow our US market presence without losing momentum. Role & Responsibilities • Comprehensive Marketing Strategy: Analyze our current marketing approach, identify gaps, and propose a cohesive plan focusing on branding, lead generation, and client engagement. • Audience Segmentation & Messaging: Define target audiences (both existing and new), develop clear value propositions, and shape messaging that resonates with C-level decision makers in mid-market and enterprise organizations. • Channel & Tactics: Recommend the best mix of channels (online and offline) to drive brand awareness and demand generation—considering everything from LinkedIn and industry events to account-based marketing (ABM) strategies. • Internal Communication Strategy: Devise ways to keep our existing customers informed about new capabilities, case studies, and success stories to encourage cross-department adoption and referrals. • Metrics & KPIs: Establish measurable goals (e.g., brand engagement, new inbound inquiries, cross-departmental adoption within existing enterprise accounts) and create a clear tracking and reporting framework. Deliverables • Marketing Strategy Document: A written plan detailing objectives, target segments, brand messaging, recommended channels/tactics, timelines, and budget allocations. • Customer Engagement Framework: Specific recommendations on how we can consistently share new projects, achievements, and offerings with different departments in our existing enterprise clients. • Execution Roadmap: Suggested milestones or phases for rolling out the strategy, including early “quick wins” and longer-term initiatives. • Performance Dashboard Outline: Basic structure for how we should measure, track, and report on marketing performance. Qualifications • Proven experience in developing B2B marketing strategies, ideally for technology consulting, system integrators, or related professional services. • Familiarity with relationship-based sales models and account-based marketing approaches. • Ability to translate technical offerings into high-level, business-focused value propositions. • Strong analytical skills for setting metrics and evaluating ROI across multiple channels. • Excellent communication and presentation skills. How to Apply 1. Use the Phrase “Strategic Growth 2025”: Start your proposal with this phrase so we know you’ve read this posting thoroughly. 2. Relevant Experience: Share an example (or case study) where you helped a similar B2B or tech consulting firm elevate its brand, generate leads, or expand inside large enterprise accounts. 3. Insight on Our Challenges: Briefly comment on one of the challenges mentioned above (e.g., siloed enterprise clients or relationship-based sales) and propose a high-level idea for addressing it. 4. Review www.mobizinc.com and our LinkedIn to provide something relevant to what you would do.

Keyword: cloud