Demand Gen Specialist SaaS - Mortgage Tech

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Ready to shape the future of the mortgage industry? Join us at LenderHomePage, where we’re empowering loan officers and mortgage brokers to revolutionize their businesses with cutting-edge digital tools. If you’re a demand generation EXPERT with a passion for driving results, this is your chance to make a big impact and grow with a company that’s transforming how professionals engage with technology. Who We Are At LenderHomePage (LHP), we specialize in creating innovative SaaS solutions that give mortgage professionals their "Digital Edge." Our tools help clients better serve their customers and agent partners, empowering them to thrive in today’s fast-paced digital world. Join our growing team and become a key player in helping us lead the industry forward! What You’ll Do As our Demand Generation Specialist, you’ll be at the forefront of attracting and converting prospects into highly qualified leads. Your expertise in creating powerful, data-driven campaigns will fuel our growth and position LHP as the top choice for mortgage professionals looking to dominate their market. You’ll collaborate with an energetic team and have the freedom to bring your creative ideas to life while leveraging cutting-edge marketing technologies. Key Responsibilities: Campaign Management: Plan, execute, and optimize multi-channel demand generation campaigns, including email, social media, paid search, and content marketing. Lead Nurturing: Develop and manage automated lead nurturing workflows to engage prospects and guide them through the sales funnel. Performance Analysis: Measure and analyze campaign performance to identify opportunities for optimization and ROI improvement. Collaboration: Partner with the sales team to align on lead qualification criteria, ensuring a seamless handoff of leads. Content Strategy: Collaborate with the content team to develop high-value assets such as whitepapers, case studies, and webinars. Audience Targeting: Leverage data and insights to identify and refine target audiences for campaigns. Marketing Tech Stack: Manage and optimize marketing tools, including HubSpot CRM and analytics software. Event Promotion: Support webinars, virtual events, and industry conferences to drive lead generation and brand awareness. Qualifications: 5+ years of experience in demand generation or performance marketing, MUST BE in SaaS. Expert Proficiency with HubSpot Strong understanding of paid media strategies, including Google Ads and social media advertising. Data-driven mindset with expertise in analytics tools like Google Analytics Excellent project management and organizational skills. Strong written and verbal communication skills. Familiarity with the mortgage or financial services industry is a plus but not required.

Keyword: social media marketing

Price: $25.0

Email Marketing Marketing Strategy Social Media Marketing Lead Generation Analysis Lead Generation Content Creation Lead Generation Search Engine Optimization SaaS Facebook Content Writing