Organic Social Media Management

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1. Monthly Facebook page management Create 8 posts including: (1) City Highlight (4) Location Highlights (2 - 3) Environmental Impact (Copy will be provided) Artwork: All posts will have custom art designed to suit both Facebook and Instagram that follows our clients brand guidelines. Templates are set up in Canva. Images to be used in the monthly highlights will be provided Location highlights for Facebook include a collage of 4 property images. For Instagram, the photo collage is converted to a video format. 4 property photos are used. The photo categories include photos of: pool, gym, apartment kitchen, and an additional attractive photo of the community. Stock photos will be downloaded through the client’s stock account. Client’s social pages will be monitored throughout the week, and in most instances, we anticipate responding to post comments or direct messages within eight hours during the week (except overnight) and within 24 hours on weekends and holidays. Freelancer will respond to post comments and direct page messages as appropriate, hide unproductive comments and liaise with Client on any messages that require escalation. Posts are scheduled via Buffer, while Instagram videos are scheduled natively on the Instagram app. Monthly Timeline 1st week of the month: Reporting from the previous month will be shared via email with client Reporting KPIs include: Page likes Average post reach for FB and IG Average engagement rate for FB & IG Highest and lowest-performing posts Includes reach, number of engagements, and engagement rate. 2nd/3rd week of the month: Freelancer emails client for the following month’s: city and location for highlight posts 3rd week of the month: Content calendars are sent for approval. 4th week of the month: Posts are scheduled Direct Page Messages Freelancer will respond to direct page messages as appropriate and liaise with Client on any messages that require escalation. II. Monthly Ad Monitoring BroadBased provides content and page management services for client’s Facebook Page. Because we have access to this asset, we can also monitor comments and questions generated by paid social ads that are tied to the corporate page. Comments associated with the paid social ads are found under the Notifications tab and are monitored daily. Client’s social pages will be monitored throughout the week, and in most instances, we anticipate responding to post comments or direct messages within eight hours during the week (except overnight) and within 24 hours on weekends and holidays. Freelancer responds to ad comments and direct page messages as appropriate, hides unproductive comments and liaises with Client on any messages that require escalation. No ad creation or campaign management services are necessary for this Scope of Work

Keyword: social media marketing

Social Media Management Social Media Marketing Social Media Content Social Media Content Creation Facebook Instagram