FaceBook/Meta Ads Audit

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Overview: We are seeking a skilled and detail-oriented digital marketing professional to perform a comprehensive audit of our Meta (Facebook/Instagram) advertising account for masterspaparts.com. The goal is to evaluate current campaign performance, ensure best practices are being followed, and identify opportunities for improved ROI—specifically through more effective A/B testing and strategy execution. Key Responsibilities: Review and assess current Meta ad campaigns, structure, targeting, budgeting, and overall strategy. Evaluate if billed hours align with work output—especially around A/B testing, ad creative variations, and optimization. Identify inefficiencies, gaps, or missed opportunities in the current campaign management. Provide clear, actionable recommendations for improvements, including: Ad copy and creative variations Targeting and audience segmentation Bidding strategy and budget allocation Proper execution and tracking of A/B tests Deliver a written report summarizing findings, data-backed insights, and suggested next steps. Requirements: Proven experience auditing and managing Meta/Facebook ad accounts, preferably for eCommerce brands. Strong understanding of Meta Ads Manager, A/B testing methodologies, and campaign optimization. Ability to communicate clearly and professionally, both in writing and during review calls (if needed). Previous experience with Shopify or eCommerce platforms is a plus. Deliverables: A detailed audit report (PDF or slide deck format) A 30–60 minute summary call (optional, depending on findings) Timeline: Audit should be completed within 7–10 business days of engagement

Keyword: social media marketing

Marketing Audit Social Media Marketing Facebook Graphic Design