Fractional CMO / Launch Strategist for Irreverent Feminist Beauty Brand

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We’re launching a beauty brand with big brains, bold packaging, and an irreverent feminist wit. This isn’t your average nail polish line—it’s a smart, funny, culturally sharp brand that uses beauty as a subversive storytelling tool. Think: Giggly Squad meets women’s studies, with a fresh set. We’re looking for a freelance CMO or marketing strategist to help us prep for launch and make sure our voice, vision, and vibe reach the right people—without losing an ounce of edge. What We Need: • Launch strategy from pre-launch to post-launch (90–180 days) • Organic social + influencer seeding plan (TikTok + feminist-forward creators) ((I already have some in mind) • Email list growth + Substack rollout strategy • Smart, cheeky content posting strategy Who You Are: • You’ve launched CPG, beauty, or mission-driven brands—and made them pop • You think strategy should come with punchlines • You speak fluent TikTok, feminist bluesky, and niche Substack • You value substance and snark, and you know when to use each • You understand how to build community without sounding like a brand bot To Apply: Send over: • A few lines on why this kind of irreverent, impact-forward brand lights you up • Relevant work (or brands you’ve helped make cool) • Your general pricing, timeline, and vibe Note: Full brand details, visuals, and IP will be shared with selected candidates under NDA.

Keyword: social media marketing

Go-to-Market Strategy Marketing Strategy Social Media Marketing Internet Marketing Fashion & Beauty Business with 1-9 Employees Marketing Automation