Marketing and Content Strategist for Personal Brand | Accounting Industry

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We're a growing accounting firm. We need a marketing and content strategist to develop and implement a marketing strategy for the CEO's personal brand for: a newsletter; guest podcast appearances; and becoming a thought leader on LinkedIn and X. We also want to repurpose the long form content from the newsletter and podcast into video clips and posts to use on LinkedIn and X. − Objectives − • Amplify personal brand to become a thought leader in the accounting industry • Acquire more podcast, interview, magazine etc. opportunities • Attract target clients • Educate fellow accountants and small business owners − Content Development − • Newsletter: can be collaborative, with the strategist providing the content outline and the CEO writing the majority of the content. Would also like someone to direct repurposing the podcast into newsletter materials, LinkedIn posts, or X. • Podcast: can be collaborative with the strategist offering guidelines on things to highlight in podcast appearances in order to increase personal brand voice. Would also like someone to direct repurposing the podcast in to newsletter materials, LinkedIn posts, or X posts. • LinkedIn: we already have a content writer in mind, but would like input on a content schedule and how to incorporate repurposed content from the newsletter and podcast • X: we already have a content writer in mind, but would like input on a content schedule and how to incorporate repurposed content from the newsletter and podcast − Acquire Opportunities − • Develop the strategy and perform outreach for acquiring more podcast appearances, interviews, magazine write-ups, and similar opportunities related to accounting and business. It would be great if you have experience providing marketing services to accounting firms. If you don't please provide examples of related services you've performed; or how your current experience transfers. We are looking for an expert who will take a collaborative and strategic approach to this. We need someone who is part consultant, part strategist, and part implementer. However, we are open to hiring someone else to do things like editing the podcasts, preparing the social media posts, scheduling the newsletter, etc. − Other − • 1099 contractor role • Open to hourly or a monthly flat rate • Looking to begin asap

Keyword: social media marketing

Price: $75.0

Marketing Management Marketing Strategy Social Media Marketing Finance & Accounting Growth Strategy Business with 1-9 Employees Brand Positioning Brand Strategy Corporate Branding Storytelling