Social Media Marketing Manager

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Swell Media Solutions is committed to delivering exceptional marketing and media management services to our customers. We work with businesses across a range of industries to elevate their brand awareness, drive traffic to their online platforms and physical locations, and increase their overall revenue Social Media Marketing Manager We are seeking a highly skilled Social Media Marketing Manager to join our agency. The ideal candidate has 3 or more years of experience working with Meta, is a strategic thinker with a deep understanding of social media platforms, analytics, and trends. This person will be responsible for developing and executing social media strategies to drive sales, increase awareness, improve engagement, and grow their client’s online community. They will also be responsible for supporting our clients’ overall marketing goals. This role requires a creative, proactive, and strategic thinker with excellent communication skills, strong copywriting abilities and a deep understanding of the top social media platforms. Key Responsibilities: 1. Strategy Development: o Create, implement, and manage comprehensive social media marketing strategies that align with client goals. o Identify target audiences and tailor content strategies accordingly. 2. Content Creation and Management: o Develop compelling and on-brand content, including copy, images, videos, and graphics. o Manage the content calendar to ensure consistent and timely publishing across platforms. 3. Community Engagement: o Actively engage with followers, respond to comments, and foster a sense of community and grow our audience. o Monitor and manage online reputation by addressing inquiries and concerns. 4. Analytics and Reporting: o Track and analyze social media performance metrics to evaluate campaign effectiveness. o Generate regular reports and provide actionable insights to improve strategies. 5. Platform Expertise: o Stay up to date with the latest trends, algorithms, and tools across platforms such as Instagram, Facebook, YouTube, LinkedIn, TikTok, Pinterest and others. 6. Collaboration and Coordination: o Work closely with management to align social media initiatives with broader campaigns. o Coordinate with external partners, influencers, and agencies as needed. Qualifications: • Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience). • 3+ years of proven experience managing social media accounts for brands. • Strong knowledge of social media platforms, tools, and analytics (e.g., Later, Meta Business Suite, Google Analytics 4). • Exceptional writing, editing, and communication skills. • Creativity and a keen eye for detail. • Ability to manage multiple projects and meet deadlines in a fast-paced environment. • Experience with paid social media campaigns is a plus. • Experience with graphic design tools (e.g., Canva, Adobe Creative Suite). • Experience with short-form video editing.

Keyword: social media marketing

Social Media Engagement Social Media Advertising Social Media Management Social Media Content Creation Social Media Marketing Instagram Facebook Marketing Strategy