Marketing Help for SF-Based App – Strategy, Social Media, IRL Outreach & Ambassador Program

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I recently launched a mobile app called The Sugar—a discovery and community platform for sweets enthusiasts, starting with sweet spots in San Francisco. I’m looking for a creative, proactive marketing freelancer based in or near SF who can help craft a smart, cost-effective growth plan and be hands-on in building early buzz—both online and in real life. We’ll start with a short-term contract (10–15 hours) to get things off the ground, with potential to grow if it’s a great fit. ⸻ Responsibilities may include: • Developing a simple marketing strategy for early growth • Identifying and managing a small group of local brand ambassadors • Reaching out to local publications, food bloggers, and micro-influencers • Creating or managing social media content (if recommended as a growth channel) • Visiting or coordinating with key sweet spots in SF to introduce the app • Suggesting light IRL activations (e.g., tastings, giveaways, collabs) • Depending on results, we may explore small paid campaign tests in the future—open to your input on when or if that makes sense. ⸻ You’re a great fit if: • You’re based in or very familiar with San Francisco • You know the local food/dessert scene—or can get plugged in quickly • You’ve worked with startups, events, or community-driven brands • You’re comfortable doing outreach both online and in person • You’re a strong communicator and can represent the brand in a warm, authentic way ⸻ Bonus if you have: • Experience launching or growing mobile apps • Familiarity with ASO, influencer seeding, or grassroots marketing • Your own network of local foodie creators, students, or tastemakers ⸻ Project Scope: • This project will begin with a 10–15 hour paid test phase focused on initial strategy, outreach setup, and identifying high-impact opportunities. The goal is to lay the groundwork and gain early traction—not to complete everything upfront. • If it’s a good fit, we can continue into ongoing work including ambassador management, social content, and continued outreach. Thank you! Jane

Keyword: social media marketing

Price: $30.0

Social Media Engagement Social Media Marketing Influencer Marketing Marketing Strategy Community Management