We're looking for an experienced product feed specialist to audit and consult on a few Google Shopping feeds we've built using Channable and DataFeedWatch. Our SEO and Paid Search teams have been collaborating to improve visibility for our B2B ecommerce clients in Google Shopping. While we’ve made solid progress, we’re realizing this work is more in-depth and nuanced than expected—and there's still a lot we haven’t figured out yet. That includes everything from optimizing feed structure to understanding best practices for shopping feed set ups. We currently have three clients with active or in-progress feeds, all on different ecommerce platforms (Magento, BigCommerce, and WordPress). Most are already connected to Google Merchant Center and live, but a couple are still in setup mode. We want a consultant who can: - Audit what we’ve already set up and identify issues or areas for improvement - Give us direction on how to optimize feeds for better visibility and performance - Help us level up the internal knowledge of our SEO and Paid Search teams - Provide guidance on what processes or SOPs we should standardize for future client work Ideal Skills & Experience: - Deep expertise in product feed management and optimization - Experience with both Channable and DataFeedWatch (at least one) - Familiarity with Google Merchant Center and Shopping Ads - Understanding of B2B ecommerce complexities (niche catalogs, low volume, long-tail) - Strong communicator and comfortable consulting with digital marketing teams - Bonus: Familiarity with Magento, BigCommerce, or WordPress
Keyword: WordPress
Google Shopping PPC Campaign Setup & Management Search Engine Optimization Google Ads Product Management
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