Packaging Designer for Whimsical Keto Soup Brand (Labels, Mock-Ups, Graphics, Logo Revision)

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Job Description: About Soup Au Natural: Soup Au Natural is a keto-friendly soup brand with a magical, whimsical tone (“keto magic”). We’re launching three soup flavors and need a designer to create cohesive wrap-around labels (with editable text for FDA-required information), smaller lid labels, mock-ups, a marketing graphic, and a revised logo. The style should be flat, cartoon-like, with solid colors, no shading, and no gradients, inspired by the attached design examples. Labels will be printed via Sticker Mule for small runs (requiring print-ready vector formats: EPS, SVG, PDF at 300 DPI) and later used in a co-packing scenario (requiring AI and flattened PDF with bleed/cut lines). **Designer Requirements**: - Must be a native English speaker from the United States to ensure clear communication (this is non-negotiable due to past language barrier issues). - Experience in packaging design, branding, and whimsical illustration. **Skills Required**: - Graphic Design - Packaging Design - Illustration (or Cartoon Illustration) - Logo Design - Brand Identity & Guidelines - (Optional: Food Packaging Design, Vector Illustration, Typography, Adobe Illustrator, Adobe Photoshop) **Color Palette**: - #1a3c34 (Dark Green) – “Primary Background” - #f8f1e9 (Light Beige) – “Secondary Background” - #1c2526 (Charcoal) – “Text & Shadows” - #8b5a2b (Burnt Orange) – “Icons & Highlights” - #2E4A3A (Deep Green) – “Campaign Background” - #F4A261 (Soft Orange) – “CTAs & Taglines” - #F5E8C7 (Cream) – “Soft Contrast” - #FFFFFF (White) – “Text & Accents” - See attached “Color Palette Swatch” for reference (updated with all eight colors and labels). **Font**: - Lora Regular for all text (flavor names, tagline, weights, FDA-required information). - The logo font can be revised to a playful or serif style (currently Montserrat Bold). **Container and Lid Specifications** (for Label Design and Mock-Ups): - Top Diameter: 3.8 inches (9.8 cm). - Bottom Diameter: 2.9 inches (7.38 cm). - Height: 4 inches (10.16 cm). - Capacity: 16 oz. - Container and Lid Color: Digitally recolor the container and lid to #F5E8C7 (Cream, Soft Contrast) to align with the brand palette, instead of the current kraft paper color (natural beige/tan). The designer may propose alternative colors from the palette (e.g., #1a3c34 or #f8f1e9) if it enhances the design, with approval. Specify this color for the video animation in a separate job. - See attached “Soup Container Dimensions” image for reference (recolor to #F5E8C7). **Design Inspiration**: - Instead of recreating the attached ChatGPT-generated mockups (e.g., pumpkin graphic, dragon head silhouette, existing labels), use the attached design examples (3–5 images) as inspiration. These examples reflect the whimsical, cartoon-like style I’m seeking. The designer should propose their own layout, illustrations, and style for the wrap-around and lid labels, adhering to the brand color palette, font, and FDA requirements. **Deliverables**: 1. **Wrap-Around Labels (Custom Dimensions at 300 DPI)**: - **Dimensions**: Design a wrap-around label to fit the container (approximately 10.8 inches width x 3.2 inches height, 3240x960px at 300 DPI, with a 0.25-inch overlap), adjustable based on the designer’s proposed layout inspired by the examples. - **Front Section**: Include a logo, flavor name, and custom illustration for each flavor: NOTE: The illustrations should reflect each soup flavor. See examples below. - Phantom’s Pumpkin Curry Glow: Flavor name in #F4A261 (Soft Orange), with a whimsical pumpkin illustration. - Dragon’s Smoked Venison Stew: Flavor name in #1c2526 (Charcoal), with a whimsical dragon head illustration. - Vampire’s Veal & Midnight Greens: Flavor name in #1a3c34 (Dark Green), with a whimsical veal illustration. - Layout: Logo at the top, flavor name (Lora Regular, 28pt) with a #F5E8C7 (Cream) background, custom illustration, tagline “Low-Carb, High-Protein Magic” (Lora Regular, 14pt, #1c2526), prepared weight “Yields 16 fl oz (473 ml) prepared” (Lora Regular, 10pt, #1c2526), net weight “NET WT 1.6 OZ (46.5 g)” (Lora Regular, 12pt, #1c2526, with a 1px white outline). - **Side/Back Sections**: Include placeholder FDA-required information as editable text: - Preparation instructions (e.g., “Add 12 fl oz of hot water, stir, let sit for 5 minutes”). - Ingredients list (e.g., “Dehydrated venison, dried vegetables (carrots, celery), spices”). - Nutritional information (Nutrition Facts panel). - Allergen statement (if applicable). - Manufacturer/distributor information (e.g., “Distributed by Soup Au Natural, [address]”). - Use Lora Regular, at least 6pt (18px at 300 DPI), in #1c2526 (Text & Shadows) on a transparent or #f8f1e9 (Secondary Background) background. - **File Formats** (for each label): - **Layered PSD File (Photoshop)**: Deliver the label as a layered PSD file with the FDA-required information set up as editable text layers (e.g., labeled “Preparation Instructions,” “Ingredients,” “Nutritional Info”), allowing me to update the text in Photoshop. - **Editable Canva Link**: Provide an editable Canva link (via the “Share” feature, granting edit access) with the FDA-required information set up as editable text elements, allowing me to update the text in Canva. - **Editable PDF (Adobe Acrobat)**: Export the label as an editable vector PDF with the FDA-required information as editable text fields, allowing me to update the text in Adobe Acrobat Pro (text must not be outlined or flattened). - **Flattened PDF (Print-Ready)**: Provide a separate flattened vector PDF (text outlined) with bleed (0.125 inches) and cut lines, in CMYK colors, for co-packing production. - **EPS (Vector)**: Deliver a print-ready EPS file in CMYK colors for Sticker Mule and co-packing (text outlined). - **SVG (Vector)**: Deliver a print-ready SVG file in CMYK colors for Sticker Mule and co-packing (text outlined). - **AI (Adobe Illustrator)**: Deliver a print-ready AI file in CMYK colors for co-packing, with bleed (0.125 inches) and cut lines (text outlined). - **Flattened PNG**: Provide a flattened PNG version (3240x960px, transparent background) with placeholder FDA information, for immediate use in mock-ups and video animation. 2. **Lid Labels (Custom Dimensions at 300 DPI)**: - **Dimensions**: Design a circular lid label to fit within the 3.8-inch diameter lid (approximately 3.4 inches diameter, 1020x1020px at 300 DPI), adjustable based on the designer’s proposed design inspired by the examples. - **Content**: - Center the revised logo (scaled to fit, e.g., 180x90px), with the #8b5a2b (Burnt Orange, Icons & Highlights) soup bowl icon and a #F4A261 (Soft Orange, CTAs & Taglines) sparkle effect. - Below the logo, add the flavor name (e.g., “Dragon’s Smoked Venison Stew”) in Lora Regular, 24pt, using the flavor-specific color: - #F4A261 (Soft Orange) for Phantom’s Pumpkin Curry Glow. - #1c2526 (Charcoal) for Dragon’s Smoked Venison Stew. - #1a3c34 (Dark Green) for Vampire’s Veal & Midnight Greens. - Background: #F5E8C7 (Cream, Soft Contrast) to match the container, with a subtle #F4A261 sparkle effect (e.g., a small star or glow). The designer may propose alternative background colors (e.g., #f8f1e9 or #1a3c34) with approval. - **File Formats** (for each lid label): - **Layered PSD File (Photoshop)**: Deliver the lid label as a layered PSD file with the flavor name as an editable text layer, allowing me to adjust it if needed. - **Editable Canva Link**: Provide an editable Canva link with the flavor name as an editable text element. - **Editable PDF (Adobe Acrobat)**: Export the lid label as an editable vector PDF with the flavor name as an editable text field (text must not be outlined or flattened). - **Flattened PDF (Print-Ready)**: Provide a separate flattened vector PDF (text outlined) with bleed (0.125 inches) and cut lines, in CMYK colors, for co-packing production. - **EPS (Vector)**: Deliver a print-ready EPS file in CMYK colors for Sticker Mule and co-packing (text outlined). - **SVG (Vector)**: Deliver a print-ready SVG file in CMYK colors for Sticker Mule and co-packing (text outlined). - **AI (Adobe Illustrator)**: Deliver a print-ready AI file in CMYK colors for co-packing, with bleed (0.125 inches) and cut lines (text outlined). - **Flattened PNG**: Provide a flattened PNG version (1020x1020px, transparent background) for immediate use in mock-ups and video animation. 3. **Logo Revision**: Revise the current logo (attached) to a playful or serif font, keeping the text in #1a3c34 (Dark Green), with a #8b5a2b (Burnt Orange) soup bowl icon and a subtle #F4A261 (Soft Orange) sparkle or glow effect. The designer may propose alternative styles inspired by the examples. 4. **Marketing Graphic**: Create a custom marketing graphic (e.g., a fire-breathing dragon or other whimsical element) in #1c2526 (Charcoal) with #1a3c34 (Dark Green) accents, using #F4A261 (Soft Orange) for highlights, 1080x1080px, transparent background, inspired by the examples. 5. **Mock-Ups**: - Apply the wrap-around labels (PNG versions) and lid labels (PNG versions) to the container, recolored to #F5E8C7 (Cream). - Show multiple angles (e.g., front, side, top, 360-degree rotation) to highlight the wrap-around and lid labels, with a natural curve on the front section of the wrap-around label (scale to ~200x400px, skew top corners inward and bottom corners outward, lower opacity to 80–90%, add a subtle shadow with offset 1–2px, blur 2–3px, color #D2B48C). The designer may adjust the mock-up style based on the examples. **Screening Questions**: 1. Are you a native English speaker based in the United States? (Yes/No, Answer: Yes) 2. Have you designed food packaging labels that comply with FDA requirements? If yes, please briefly describe one example (e.g., the product, your role, and how you ensured compliance). (Open-ended) 3. How would you approach designing a whimsical, cartoon-like label inspired by examples, while ensuring it aligns with our brand colors and font? Please describe your creative process or share a relevant portfolio piece. (Open-ended) **Scope**: Medium - This is a well-defined project with multiple deliverables (wrap-around labels, lid labels, logo revision, marketing graphic, mock-ups), requiring moderate complexity (custom illustrations, FDA compliance, cohesive branding, editable text setup, print-ready vector formats), with creative freedom inspired by provided examples. **Preferred Talent Location**: U.S. only - Only talent in the United States can submit proposals, ensuring clear communication with a native English speaker. **Budget**: Fixed Price, $500 - Total budget for the project is $500, to be paid in milestones: - Milestone 1: $200 for initial drafts of wrap-around labels (front-facing section) and logo revision (within 3–5 days). - Milestone 2: $150 for wrap-around label drafts (including editable FDA info), lid label drafts (including editable flavor name), and marketing graphic (within 3–4 days after Milestone 1 feedback). - Milestone 3: $150 for mock-ups (multiple angles, including lid label) and final deliverables with one round of revisions (within 3–4 days after Milestone 2 feedback). - Note: I’m open to a slight budget increase (e.g., up to $600) if justified by the additional effort for the labels, editable formats, and print-ready vector files. **Timeline**: Initial designs within 3–7 days, 1–2 weeks for all deliverables. Files Uploaded: Current Logo (for reference only). Color Palette Swatch (updated with all eight colors and labels). Soup Container Dimensions (recolor to #F5E8C7). Soup Cup Reference Image (recolor to #F5E8C7). Inspiration_WhimsicalPackaging1.jpg (example 1). Inspiration_WhimsicalPackaging2.jpg (example 2). Inspiration_WhimsicalPackaging7.jpg (example 3). **Additional Notes**: - The attached ChatGPT-generated mockups (e.g., pumpkin graphic, dragon head silhouette, existing labels) are for inspiration only and should not be recreated. The designer should propose original designs based on the provided examples, brand colors, and FDA requirements. - Labels will be printed via Sticker Mule for small runs (requiring print-ready vector formats: EPS, SVG, PDF at 300 DPI) and later used in a co-packing scenario (requiring AI and flattened PDF with bleed/cut lines). Ensure all vector files (EPS, SVG, PDF, AI) are in CMYK colors for accurate printing.

Keyword: Final Cut Pro

Price: $500.0

Graphic Design Packaging Design Illustration Logo Design Brand Identity & Guidelines Adobe Illustrator Adobe Photoshop Typography