Content Strategist & Klaviyo Specialist

---

---

About Us We're a fast-growing artisanal honey brand based in Denver, Colorado, focusing on raw, pure honey products with American sourcing. Our Hot Honey product is getting amazing reviews and feedback, and we're looking to expand our digital presence to grow across all our honey varietals through strategic content creation and email marketing. Our brand emphasizes quality, transparency, and American sourcing. We work directly with bee farmers across the country to bring exceptional raw honey products to market. We're a small but ambitious team passionate about creating the best honey products on the market and building meaningful connections with our customers. Our e-commerce business operates on the Shopify platform with Klaviyo for email marketing. Role Overview We're seeking an experienced Content Strategist and Klaviyo Specialist to drive our content marketing efforts and build our email marketing program. This contractor role will be responsible for implementing our content strategy focused on SEO optimization and setting up our Klaviyo email marketing infrastructure for list growth and customer nurturing. The ideal candidate will help us compete in a growing market by creating compelling content that highlights our raw honey products' unique differentiators (especially our Hot Honey product, American sourcing, and transparent practices) while building an engaged email subscriber base across our entire product line. Primary Responsibilities Content Strategy Implementation Execute our established content plan including recipe pages, educational blog posts, product pages, and behind-the-scenes content Optimize all content for SEO following our keyword strategy Implement proper schema markup (especially Recipe schema) for content Create content that effectively positions our products against competitors Ensure all content highlights our key differentiators (raw honey, American sourcing, Hot Honey success, founder story) Track content performance and make data-driven adjustments Develop content that showcases all our honey varietals while leveraging our Hot Honey's market momentum Klaviyo Management & Optimization Build upon our existing Klaviyo account with basic flows already set up Enhance and optimize our current Klaviyo implementation Create and implement advanced email signup forms on our Shopify site Develop lead magnets from our content strategy to drive list growth Refine and expand existing automated email flows Create sophisticated segmentation strategies based on customer behavior Implement A/B testing to optimize email performance Track and report on email marketing metrics Cross-Functional Collaboration Work closely with our Ads Manager to ensure content and email strategies align with paid media efforts Collaborate with our product team to effectively communicate product benefits Partner with our founder to authentically communicate our brand story Provide regular reports on content and email performance Requirements Experience & Skills Proven experience implementing SEO content strategies, preferably for CPG or food brands Demonstrated expertise with Klaviyo platform configuration and management Experience with Shopify e-commerce platform and Klaviyo integration Experience growing email lists through content-driven lead magnets Understanding of schema markup implementation Strong copywriting skills with ability to highlight product differentiators Experience creating recipe content or food-related educational content Knowledge of email deliverability best practices Ability to analyze performance data and make strategic adjustments Technical Skills Proficiency with Klaviyo email platform Experience with Shopify CMS and theme customization Experience with SEO tools (Ahrefs, SEMrush, etc.) Familiarity with content management systems Knowledge of email metrics and KPIs Understanding of content performance analytics Personal Attributes Excellent communication skills Strong attention to detail Self-motivated with ability to work independently Collaborative approach to working with a small team Fun personality and open mind – we are a bold brand! Passion for food/culinary space Problem-solving mindset Results-oriented with focus on measurable outcomes Confidence in your expertise and how you can help evolve our budding brand Willingness to push creative boundaries and bring fresh ideas Important Note This role will NOT be responsible for paid advertising management or budget allocation. While collaboration with our Ads Manager will be important, all ad strategy, budgeting, and implementation will be handled separately. Thanks for reading this far, we're looking forward to chatting with you! M

Keyword: Shopify

Price: $85.0

Audience Segmentation & Targeting Campaign Management Food & Beverage Marketing Strategy Email Marketing Marketing Automation Email Campaign Setup