Senior Branding Specialist Needed for Strategic Brand Development

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About 3P Shipping At 3P Shipping, we simplify logistics for eCommerce brands across the U.S. by providing reliable, tech-enabled warehousing and fulfillment services. Our goal is to become the go-to partner for growing DTC and B2B brands looking for fast, accurate, and scalable shipping solutions. With a lean operation model and a client-first approach, we’re committed to helping brands thrive by taking logistics off their plate. Now, we’re looking to build a brand that reflects that. The Role We're seeking an experienced Senior Branding Specialist who can strategically develop and manage our brand identity across all touchpoints—from web presence to marketing materials to customer experience. You’ll play a key role in turning 3P Shipping into a memorable, trusted name in the eCommerce logistics space. Key Responsibilities • Brand Strategy: Develop and execute a comprehensive branding strategy that clearly defines our unique value proposition, tone of voice, visual identity, and messaging. • Website Experience: Analyze and enhance our current website experience—ensure it speaks directly to eCommerce business owners with clarity, trust, and authority. • Visual Identity: Evolve our logo, color palette, typography, and overall design language to ensure a consistent and professional appearance across channels. • Messaging & Storytelling: Create persuasive, benefits-driven messaging tailored for different customer segments—particularly DTC eCommerce businesses. • Competitive Positioning: Conduct market research to assess competitor branding and recommend positioning strategies that differentiate 3P Shipping. • Marketing Collateral: Oversee the creation of high-conversion marketing assets, such as landing pages, pitch decks, social media creatives, and brochures. • Collaborative Execution: Work closely with the marketing and sales team to ensure branding aligns with lead generation and customer acquisition efforts. What We're Looking For • Minimum 5 years of experience in branding, ideally within logistics, eCommerce, or B2B services. • Strong portfolio showcasing brand revamps, identity systems, and messaging frameworks. • Solid understanding of UX/UI principles as they relate to branding and web design. • Ability to write and guide the creation of clear, engaging copy aligned with brand voice. • Experience working with web designers, marketers, and content teams. • Creative thinking with strong business acumen—you understand that brand is more than just a logo. • A keen eye for detail and consistency. Bonus Skills • Experience working with Shopify, WooCommerce, or Amazon-focused brands. • Knowledge of SEO and content marketing. • Familiarity with HubSpot, Webflow, or similar platforms. Why Join 3P Shipping? This is your chance to define a brand from the ground up and shape how a growing logistics company is perceived in a booming industry. Your ideas won’t just get noticed—they’ll get implemented.

Keyword: Sales Consultant

Price: $15.0

Brand Consulting Branding Brand Positioning Corporate Branding Brand Guidelines Marketing Strategy Graphic Design Corporate Brand Identity Brand Development Logo Design Storytelling Advertising Brand Strategy Brand Research Brand Marketing