Email Design & Engagement Specialist Contractor (B2B Building Materials & Supplies)
Hourly: $30.00 - $50.00
We are seeking a dynamic Email Marketing & Engagement Specialist who will be responsible for designing, developing, optimizing, and innovating emails that align with our brand vision, using cutting-edge techniques and a user-first mindset. Key Responsibilities: - Design and Optimization: Craft visually striking and mobile-optimized email templates, ensuring readability, accessibility, and responsiveness across devices using industry best practices. - Campaign Execution: Manage end-to-end development of bulk email sends, including newsletters, product launches, webinar invites, and promotional initiatives, ensuring timely delivery and performance excellence. - Data-Driven Experimentation: Execute A/B testing strategies across subject lines, layouts, calls-to-action, and visual elements to continually refine and enhance engagement and conversion metrics. - Interactive Content Innovation: Embed advanced interactive elements such as surveys, quizzes, forms, countdown timers, accordions, carousels, and dynamic CTAs directly into emails, driving richer engagement and user interaction without leaving the inbox. - Visual Storytelling Excellence: Elevate email content with high-quality videos and GIFs, optimized for fast load times and cross-device performance, reinforcing brand storytelling and authenticity. - Accessibility Leadership: Ensure all email communications adhere to accessibility best practices, including descriptive alt text, screen-reader compatibility, plain language, scalable design elements, and dark-mode adaptability to provide an inclusive experience for all users. Ideal Candidate Profile: - Proven experience in designing and deploying high-performing marketing emails. - Proficiency with HTML/CSS for email, accessibility standards, and mobile-first design. - Passion for interactive media and advanced visual content techniques. - Analytical mindset with hands-on experience in A/B testing and performance optimization. - Commitment to inclusivity and user-centered design principles.
Keyword: Brand Strategy
Price: $30.0
Graphic Design Email Marketing Lead Generation
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