Digital (Web & Email) Designer

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An enterprise client in the apparel space is seeking a freelancer to backfill the Web and Email designer role from the end of May – mid July. The freelancer will work with the current designer 2 weeks prior to the employee’s paternal leave and approximately 2 weeks upon the employee’s return to transition work back. This role will contribute to the success of the iconic, global Wrangler brand. You must have the proven ability to develop and execute consumer experiences digitally across web. You also have experience collaborating with talented copywriters and other cross-functional partners such as brand marketing and e-commerce. The client will provide photography (lifestyle & product), logos, and branding assets to the freelancer. Key Responsibilities: -Overall Digital Design -Concept, design, and develop digital creative for Wrangler.com through e-commerce initiatives and digital brand campaigns -Work collaboratively and cross-functionally on conceptual, functional, and impactful user experiences -Follow and maintain brand identity standards, user-centered design principles, and industry best practices. Brand standards and creative vision will be supplied. -Web & Email Design -Design against established wireframes and visualizations to facilitate user experience, execute designs against visual mocks -Create e-mail marketing campaigns with a consistent voice and cadence against digital marketing briefs -Assure cross-browser and cross-device development across our digital properties -Create responsive banners (desktop, tablet, mobile) for launches and site promotions on website as well as emails and various digital assets -Create animated elements/GIFs Skills Required for Success: -Well versed in Photoshop and Adobe XD. Those are our daily workhorses! -Highly capable of modifying existing digital assets (brand photog & video) in such a way as to fit into web and email templates -A strong, fundamental understanding/working knowledge and experienced application of HTML and CSS within the past year -Proven ability to edit/add HTML elements and custom CSS classes to banners for better customization -Experience working collaboratively and discussing designs as well as being able to quickly iterate ideas based on multiple avenues of feedback quickly and impartially -Professional demeanor with strong interpersonal and time management skills Preferred Qualifications: -Has worked with AirTable or similar project management tool -Has worked with “Dynamic Content CMS”, other than Squarespace -Has worked in Salesforce Marketing Cloud -Has worked in Amplience -Well versed in Adobe Creative Suite Experience/Education: -4+ years in web design. Experience in retail e-commerce a plus. -Portfolio (pdf or website) that demonstrates design and development

Keyword: Ad Design

Web Design Advertising Design Clothing & Merchandise Design Graphic Design Banner Ad Design Social Media Imagery Clothing Email Communication Custom Graphics Fashion & Beauty Adobe Photoshop