Public Relations Campaign for Launch of Premium Baby Tech Brand (with Celebrity Investors)


We’re looking for an experienced PR consultant or boutique firm to lead a 1–1.5 month media outreach campaign for a premium, consumer tech brand in the baby/family space. Backed by two celebrity investors, we’re preparing to launch with coordinated media coverage — and we’re aiming to turn this into a long-term relationship, with a retained PR engagement planned for H2 2025. Your role: Help refine our pitch angles, build a prioritized target list, and begin rapid outreach. We’ve drafted two celebrity press releases already and will provide full brand assets, founder support, and responsive communication. We expect coverage across national, niche, local, and affiliate publications — and we want your input on what realistic targets and success should look like. Please refer to the attached RFP for full details on scope, deliverables, media coverage goals, and timeline. We’re moving fast and hope to kick off by April 30. To apply: Submit a short inquiry including relevant experience, 2–3 available times for a 20–30 minute call, and whether you’d propose hourly or fixed-fee. We’ll select 2–3 finalists for exploratory discussions to assess fit and co-shape final project scope and timelines. These conversations are not part of the paid engagement — they’re meant to align expectations before awarding the project and kicking off ASAP.

Keyword: Project Coordinator

Retail & Consumer Goods Media Pitch Outreach Strategy Public Relations Media Relations

 

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