One-Time GA4 and Google Ads Technical Audit for E-commerce Site

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**Job Description:** We are actively seeking a highly skilled and experienced freelancer to undertake a comprehensive technical audit of our Google Analytics 4 (GA4) and Google Ads accounts, specifically tailored to our e-commerce website. This project is vital to our ongoing efforts to optimize our digital marketing strategies and enhance overall performance. The ideal candidate will possess a deep understanding of both GA4 and Google Ads, with a proven track record of successfully conducting audits in similar environments. You will be responsible for thoroughly analyzing our current setup, identifying potential issues or areas for improvement, and providing actionable recommendations that will significantly enhance our tracking effectiveness and overall campaign performance. Your analysis should encompass a broad range of elements, including but not limited to: 1. **Data Accuracy and Integrity:** Assess the accuracy of the data being collected by GA4, ensuring that it reflects the true performance of our e-commerce operations. This includes reviewing event tracking, conversions, and user engagement metrics. 2. **Tag Management:** Evaluate our use of Google Tag Manager, if applicable, to ensure that all relevant tags are properly implemented and firing correctly across the website. Identify any gaps in tracking that could lead to incomplete data. 3. **Google Ads Configuration:** Examine our current Google Ads account structure, including campaigns, ad groups, keywords, and audience targeting. Identify any inefficiencies or missed opportunities that could be impacting our advertising performance. 4. **Integration Between GA4 and Google Ads:** Analyze the integration between our GA4 and Google Ads accounts to ensure that data flows seamlessly between the two platforms, enabling accurate attribution and reporting. 5. **Performance Metrics:** Review key performance indicators (KPIs) and metrics currently being tracked to ensure they align with our business objectives. Provide recommendations for additional metrics that could provide further insights into our marketing effectiveness. 6. **User Experience Insights:** Consider the user journey on our website from both an analytics and advertising perspective. Identify any barriers to conversion and suggest improvements that could lead to a better user experience and higher conversion rates. This is a one-time project, and we are looking for a freelancer who can deliver high-quality insights and recommendations in a timely manner. Please include specific examples of your previous experience with Google Analytics 4 and Google Ads in your application, particularly any audits you have conducted or optimization strategies you have successfully implemented. We value clear communication and a collaborative approach, so applicants should be prepared to discuss their findings and recommendations with our team. If you are passionate about leveraging data to drive business success and are excited about the opportunity to contribute to our e-commerce growth, we encourage you to apply. Your expertise could play a crucial role in shaping our digital marketing strategies moving forward.

Keyword: Google Ads

Price: $30.0

Google Analytics Google Ads Google Tag Manager Google Shopping Marketing Audit Search Engine Marketing PPC Campaign Setup & Management