Overview: PaceSetR delivers fast, engaging updates on endurance races — via alerts and blog. Our niche is making sure people know when an endurance race is happening and then reminding them. This is NOT just an all things endurance sports media company. It's important that we are always positioned as making sure people never miss a race and know what each race is about and the results of that race. We want grow our presence on Instagram and Facebook in with the goal of converting them on our website into a lead. We need someone to take the lead on content creation, posting, and audience growth. We’ll provide links to the blog and overall brand direction. You’ll turn those into engaging social posts (graphics + captions), plus brainstorm additional content to keep our audience coming back. What You’ll Do: (Main goal is to increase our list so they get live alerts about races!) ✅ Write short, punchy captions (but detailed enough that people feel informed) based on our blog posts or other endurance topics ✅ Turn content into IG/Facebook posts ✅ Plan and manage a consistent content calendar ✅ Create supplemental social content — e.g. memes, athlete highlights, race countdowns, trends ✅ Engage with the community and grow our following ✅ Suggest growth strategies (giveaways, collabs, etc.) Remember: This is about the content. We aren't going super brandy, we want people to stop scrolling and read the content so they feel in the loop and then sign up for alerts on our website. Our Brand Voice: • Short and sharp (emoji powered) - 1 minute and you know everything about an upcoming race • In-the-know, witty, and casual • Geared toward endurance fans (trail runners, cyclists, etc.) • Think: “This is your plugged-in endurance friend texting you the best stuff” Commitment: • $150–$200/month to start • ~6–8 hours/month • Flexible hours but must post consistently • Potential to grow with the brand Ideal Fit: • Strong social writing chops — you can turn a race result into a scroll-stopper • Experience managing IG + FB content calendars • Interest in endurance sports (or willing to learn quickly) • Bonus: Graphic skills
Keyword: Social Media Growth
Price: $250.0
Social Media Management Social Media Marketing Social Media Content Creation Social Media Content Social Media Strategy Instagram Facebook Content Strategy Social Media Marketing Plan
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