Creative Brief: Logo, Branding & Packaging Design for Subscription Business

---

Title: Branding & Packaging Design for Regional Gifting Concept We're launching a premium regional gifting subscription box service, part of a parent company, and looking for a creative, detailed-loving graphic designer to help bring our vision to life - a new regional gifting concept, that plans to expand. Our mission is to curate high-end, locally inspired products that feel both authentic and elegant. The brand should evoke simplicity, and timeless charm with a coastal theme. The products will be beautifully boxed and ready to gift. What We Need: - Primary Logo design for the regional business (must work in color & B&W). Also, usable on boxes, web, and print) - Sticker design (round and rectangular seals for box closure and branding - simple, stylish sealable labels - Custom tissue paper pattern (a repeatable design using small icons, reflecting the New England coast - pine trees, lobsters, lighthouses, moose) - Simple packaging layout mockup for gift boxes (color palette, visual identity - showing gift box with logo and name + sticker + tissue + insert suggestion) - Design Style - Light brand system elements: - Minimal, elevated, coastal - think white/soft white, navy, and, maybe, sage or tan. However, open to your creative input - Clean, modern serif or serif-sans combos (nothing too techy, corporate, or over-designed) - As expand, the logo and icons will be replaced with specific regional areas or themes - keeping the same fonts, style, and parent name. However, the colors will probably change. Deliverables: - Final logo in multiple formats (SVG, PNG, EPS, etc.) - Sticker files (print-ready) - Tissue pattern (vector & mockup, if possible). Note: with bleed & crop marks if needed - Simple packaging mockup or inspiration reference - Fonts & color palette - Mini brand guide pdf Who You Are: - A designer who gets minimalist branding and thoughtful packaging - A creative with a portfolio that shows taste, polish, and an eye for packaging - Experienced designing for product-based brands (Bonus if you've worked with food, gift, or lifestyle brands) product packaging - Responsive, reliable, and collaborative - professional who cares about details Budget: Open to proposals based on experience - quality and thoughtfulness are important to us Timing: Looking to get started ASAP -- ideally complete in 10 - 14 days Let's Create Something Beautiful If this sounds like something for you, we'd love to see your portfolio and hear why you'd be a great fit for us. Thanks so much!

Keyword: Brand Strategy

Logo Design Brand Positioning Brand Identity & Guidelines Brand Guidelines Printable File Logo Transparency Versatile Logo Design Covers & Packaging Print Marketing Materials Graphic Design