Website Optimization and SEO Management Expert Needed

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Hi there, we are working on a non profit start up related to improving democracy and are currently in the process of soft launching to the public and running some ads for the first time. The current version of the website was all written/designed last year. Intensity in this space has increased in that time, but mostly I just want to reduce all the long winded text on the landing page, and make the CTA's more clear and and bite size when folks click the ads. I'd also like to update the current volunteer page. If you have experience managing ad campaigns, SEO, copywriting, or experience with non profits, those are all great skills to have also. Please see the current site - https://voteonissues.org The site uses Elementor/Wordpress and the Alone non profit theme. I can help manage the site itself, google analytics, Meta campaigns and pixel, etc. We don't have an email campaign management software set up yet. The primary goal at the moment is to raise money for development & marketing. A secondary goal is to get real users on the platform and start collecting verified data that can be used to communicate what real people want. And of course raise awareness along the way. But we are not ready to take on millions of users and supporting all that without raising significant capital first. And the app needs a few more basic features and in app tutorials to guide users. The current app is a very basic version of the concept, intended to help people understand the concept. So below is what I think should be the list of steps to our funnel. 1. Learn more - Just explain how it works. We could replace the how it works page with an explainer video? 2. Sign up/Vote On Issues (requires creating an account and showing photo id) 3. Rank Issues ('My Issues' view in app, need a demo video) - This is the feature that polls, petitions & social media don't currently offer and what really differentiates the app from anything else. People ranking issues in their personalized priority ranking enables citizens to collectively voice what a jurisdiction wants from government in a prioritized list. Calling your congressperson is intentionally inefficient and this is a solution to that problem. 4. Check out the 'Compare Candidates' view 5. Donate - Help Further Development of the app 6. Create real a local issue to be voted on in your town/city, county, or state. Or at the federal level for the US. This helps people understand how the platform works and maybe should be before Donate. But we need to raise money and that is the primary goal at the moment. 7. Volunteer - Help us - Legal, Marketing, Development (Proof Of Stake Blockchain, Front End, Full Stack), Non Profit Fundraising I can hire others to help with explainer videos, possibly some animated videos for ads, youtube & the website and I think we need to do that. But I need help cleaning up the site to get the message across and engage/convert visitors without losing their attention. I know the text on there is way, way too long. I need help breaking it all into bite size steps to achieve the goals above. Please message if this project is of interest to you. Thanks!

Keyword: social media

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