SAAS Go-To-Market Strategy

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Project Overview ExpertConnect is a SAAS web-based platform and licensable software connecting users with vetted experts for live advice sessions. The goal is to achieve 100,000 active users (defined as users attending at least one paid Q&A session or purchasing a subscription) within six months post-launch (target launch: August 2025, six-month goal: March 2026). Objectives 1. Market Research: Identify target audiences, competitive landscape, and market opportunities to inform GTM and marketing strategies. 2. Go-to-Market Strategy: Design a roadmap to launch ExpertConnect, onboard initial experts and users, and establish partnerships. 3. Marketing Strategy: Develop a multi-channel plan to acquire 100,000 active users by March 2026, leveraging social media, influencers, and institutional outreach. 4. Measurable Outcome: Achieve 100,000 active users within six months post-launch. Scope of Work The Marketing Professional will perform the following tasks: 1. Market Research • Competitor Analysis: Analyze platforms like OWWLL, Clarity.fm, and Clubhouse, assessing strengths, weaknesses, pricing, and user acquisition tactics. Deliver a report with actionable insights. • Target Audience Segmentation: Identify personas for experts (e.g., micro-influencers, industry veterans) and attendees (e.g., mentorless learners, professionals). Include demographics, psychographics, and pain points. • Market Trends: Research e-learning and live interaction trends (e.g., $848B e-learning market by 2030, 18% CAGR). Highlight opportunities for ExpertConnect’s niche. 2. Go-to-Market Strategy • Launch Roadmap: detailing expert onboarding, user acquisition, and partnership milestones. • Expert Onboarding Plan: Develop a strategy to recruit 500 initial experts (100 by launch, 400 more post-launch • User Acquisition Plan: Outline tactics to attract 10,000 initial attendees by launch (e.g., social media ads, influencer campaigns) and scale to 50,000 individual users post-launch. 3. Marketing Strategy • Channel Strategy: o Social Media Ads: MAYBE NOTHING MAYBE JUST DO INFLUENCER...Allocate $5K/month for X, Instagram, and LinkedIn ads targeting niche interests (e.g., coding, fitness). Aim for 2% conversion rate, 20K users/month post-launch. o Influencer Campaigns: Partner with 100 micro-influencers (10K-100K followers) at $200-$500 each to host Q&As and promote, driving 15K users. o Email Marketing: Build a 10K-subscriber list pre-launch via lead magnets (e.g., “Top 5 Career Tips” eBook), achieving 20% open rates and 5% conversions (1K users). o Content Marketing: Publish 20 SEO-optimized blog posts (e.g., “Why Live Q&As Beat Courses”) for organic traffic (5K visitors/month, 10% conversion to 500 users). • Metrics and KPIs: Define success metrics (e.g., 100K active users, 5K sessions hosted, $500K ticket revenue, 14.6% SEO lead close rate) and tracking tools (e.g., Google Analytics, HubSpot). Weekly Progress Reports: Brief updates (1-2 pages) on tasks completed, challenges, and next steps, delivered every Friday.

Keyword: Content Strategy

Price: $75.0

Marketing Strategy Market Analysis Social Media Marketing Marketing Automation Lead Generation