Marketing & Operations Manager | CanvasPrints.com

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MARKETING & OPERATIONS MANAGER Full-Time Growth Lead — Remote, 40 hrs/week ================================================================ ABOUT CANVASPRINTS.COM CanvasPrints.com is a North-Carolina–based, print-on-demand brand that turns favorite memories into gallery-quality canvas, metal, blanket, pillow and other custom photo gifts. Every order ships just-in-time through our U.S. 3PL, backed by a 100 % Satisfaction Guarantee and 42 K+ five-star reviews. After Hurricane Helene we doubled down on automation and AI—relocating production, adopting ChatGPT Enterprise company-wide, and rebuilding for rapid growth. You’ll plug in as the data-driven orchestrator who translates insights into revenue across paid, lifecycle, CRO and ops. ================================================================ ROLE SNAPSHOT Reports to: CEO Collaborates with: Content/Email/Social Manager, 2 CX reps, Order-Coordination lead, Fractional Data Analyst Mandate: Own revenue growth—hit CAC, MER, ROAS and retention targets while keeping ops in sync with our 3PL. ================================================================ CORE RESPONSIBILITIES (Time Allocation) 40 % Paid Acquisition Own Meta, Google (P-Max), TikTok, Pinterest ($25–75 k/mo). Hit CAC and ≥ 4.0 blended ROAS; scale creative via Midjourney / AdCreative.ai and catalog DPAs. 20 % Growth Ops & AI Automation Build GA4 → BigQuery → Looker dashboards; Monday “Growth Pulse” Slack recap. Publish prompt libraries for copy, headlines, influencer vetting, SQL snippets. 20 % Lifecycle / Retention Partner with Email/SMS lead on segmentation and tests. Ship one new automated flow or on-site personalization block per month. 10 % Promotions & Partnerships Own promo calendar (Mother’s Day → BFCM). Recruit/manage affiliates & micro-influencers; keep ≥ 15 active partners. 10 % Site CRO & Merchandising Brief + QA Shopify dev changes; manage A/B backlog. Continuously refine PDPs (copy, UGC, bundles, upsells). ================================================================ FIRST 90-DAY MILESTONES 15 new AI-assisted ad variants live in Meta + P-Max. GA4 → BigQuery → Looker stack live; Monday “Growth Pulse” adopted by execs. Two new Klaviyo flows (e.g., post-purchase x-sell, price-drop win-back) generating incremental revenue. H2 promo + micro-influencer playbook approved with 3PL SLA alignment. ================================================================ SUCCESS METRICS (You Own These KPIs) Blended MER & channel-level ROAS New-customer CAC & 90-day repurchase rate AOV & contribution margin after ad spend Email/SMS list growth & engagement Promo revenue vs. quarterly forecast ================================================================ MUST-HAVE EXPERIENCE & SKILLS 3+ yrs profit-accountable DTC growth (ideally POD, print, or custom gifts) Stewardship of ≥ $25 k/mo ad spend with verifiable ROAS wins Mastery of Meta & Google (Shopping/P-Max) plus TikTok or Pinterest AI-first mindset: you build & share prompts that 10× output GA4 + Looker/Tableau proficiency—turn raw data into clear insights Persuasive English copywriter (hooks, headlines, CTAs) ≥ 4 hrs overlap with 9 am–5 pm EST, Mon-Fri Additional Upwork-taggable skills: Shopify | Klaviyo | Conversion Rate Optimization (CRO) | Affiliate Marketing ================================================================ NICE-TO-HAVE CRO tooling (Hotjar, VWO) & basic HTML/CSS Personal photography or design chops (Adobe/Canva) ================================================================ STACK YOU’LL TOUCH Shopify Plus • Meta & Google Ads • TikTok & Pinterest Ads • GA4 • BigQuery/Looker • Klaviyo • Gorgias • Slack • ClickUp/Asana • Canva, Midjourney, AdCreative.ai • Refersion, GRIN • Optimizely / Convert ================================================================ COMPENSATION & PERKS Full-time hourly (weekly payouts via Upwork) – propose your best long-term rate Quarterly performance bonus tied to growth KPIs $1 k annual tech / education stipend (courses, software, conferences) Employee print credits (because blank walls are sad) ChatGPT Enterprise seat and prompt-engineering workshops Optional co-working / home-office stipend after 6 mos ================================================================ HOW TO APPLY Subject line: “Growth Engine – [Your Name]” Two bullets on e-commerce brands where you: • controlled ≥ $25 k/mo ad spend, and • beat target ROAS/CAC (share real numbers). Paste a short ROAS table for one active account (scrub brand). Share one original AI prompt you wrote + sample output. Include a ≤ 3-min Loom walking through an AI-generated ad creative and results. Confirm weekly availability in EST.

Keyword: Content Strategy

Price: $75.0

Retail & Consumer Goods Project Management Shopify Plus Conversion Rate Optimization Affiliate Marketing