TikTok Content & Creator Strategy Lead for Growing Wellness Brand

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We’re a fast-growing wellness supplement brand expanding aggressively on TikTok Shop. We’re looking for a TikTok Content & Creator Strategy Lead who can build, energize, and manage a creator network to drive TikTok Shop sales with high-performing, authentic content. You will focus exclusively on creators, content, Lives, and community — you will have technical support for backend shop setup and operations. **Your Role Will Be:*** -Build, lead, and energize a creator community on Discord, using gamification, contests, incentives, and bonuses to drive creator output and maintain excitement -Recruit, onboard, and manage TikTok creators (sampling programs, retainer deals, commission structures) -Develop strong content briefs for creators, with clear hooks, trending formats, storytelling angles, and product positioning strategies -Plan and coordinate TikTok Live Shopping events — either hosting directly or recruiting/managing talented hosts -Analyze TikTok trends, monitor competitor strategies, and rapidly adapt content and creator approaches -Maintain a consistent pipeline of high-converting, scroll-stopping content created by a motivated and expanding creator community ***We Are Looking For Someone Who:*** -Lives and breathes TikTok trends, culture, and creator economy -Has proven experience running influencer or creator programs, ideally in e-commerce or wellness sectors -Knows how to craft viral hooks and creative angles that convert without sounding like ads -Has strong skills in community management — you know how to gamify a Discord server, energize creators, and keep them motivated with contests, bonuses, and challenges -Is highly organized, proactive, and resourceful — able to manage multiple creator relationships, briefs, and Lives simultaneously -Understands TikTok Shop fundamentals and how content strategy drives sales growth -Thrives in a fast-moving, creative environment and can take ownership of growth targets ***Position Details:**** ***Full-time, remote*** Salary Range: $70,000–$90,000 annually + performance bonuses based on TikTok Shop growth Rapid growth potential if successful **Important:** Please answer all screening questions thoughtfully. To confirm you read the full post, start your cover letter by telling us your favorite color. Applications without a favorite color will not be considered. If you're passionate about TikTok creators, community building, and growing brands through viral, authentic content, we want to hear from you! Thanks for applying!

Keyword: Content Strategy

Price: $35.0

Content Creation Social Media Strategy Content Strategy Marketing Strategy Marketing Analytics TikTok Social Media Management