SEO Expert Needed: Deep Audit + Strategic Growth Plan for E-Commerce Wide Width Shoe Site

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Description: We are seeking a high-level SEO expert to conduct a deep, comprehensive SEO audit of our e-commerce site, dtfootwear.com, and develop a clear, actionable game plan to significantly boost organic search rankings and long-term traffic growth. About Us: DT Footwear specializes in extra-wide men's shoes (widths 4E, 6E, 9E, 10E, 14E). We cater primarily to men over 40 looking for comfortable, therapeutic, and specialty footwear — not competing with mass-market athletic brands like Nike or Adidas, but aiming to dominate the niche of wide-width, comfort-focused shoes, sandals, dress shoes, and work boots. Our website is built on WordPress, uses WooCommerce, and the Flatsome theme. Competitors we want to benchmark against: - innovateistore.com - healthyfeetstore.com - orthoticshop.com Scope of Work: We need a thorough onsite SEO audit and offsite strategy plan that covers: Technical SEO Audit Crawlability, indexing, site architecture, page speed, mobile-friendliness Core Web Vitals analysis and actionable improvement recommendations Schema markup and structured data evaluation On-Page SEO Audit Keyword targeting (with a focus on niche long-tail opportunities) Meta titles, meta descriptions, headings, internal linking structure Content quality review (blogs, product pages) URL structure analysis Image optimization recommendations Competitive Analysis Review our niche competitors to identify ranking opportunities Specific recommendations for beating competitors on product category and blog content keywords Strategic Game Plan for Growth Prioritized list of SEO fixes by impact level Content marketing and blog topic strategy (tailored to the wide-width shoe market) Backlink-building approach (white hat only) Ideas for expanding into underserved keyword spaces Deliverables: Full written SEO Audit Report (PDF or shared document) Video walkthrough (screen share) explaining the findings and strategy (preferred, not mandatory) A 3, 6, and 12-month SEO action plan roadmap Priority checklist of quick wins and longer-term growth activities Ideal Candidate: Proven track record with e-commerce SEO (especially mid-sized stores, not just blogs or service sites) Specific experience with niche brands and non-competitive, category domination SEO strategies Solid understanding of technical SEO, content SEO, and conversion-focused optimizations Strong communication skills: ability to explain complex SEO issues simply Strategic thinker, not just checklist task executor Required Application Materials: Examples of past SEO audits you have completed (please include before/after metrics if available) References from previous clients (especially e-commerce) At least one case study showing SEO improvements achieved through your audit and action plan Overview of your typical process when onboarding a new site for audit and strategy Bonus Points For: Experience working with WordPress/WooCommerce and Flatsome theme Familiarity with large product catalogs and SEO challenges for product variants Understanding of therapeutic/medical product marketing Ability to make basic SEO fixes directly if needed (optional; not required for this job but future potential) Budget: Open to reasonable proposals. Quality and depth of audit are more important than lowest cost. This job could turn into ongoing consulting or project-based implementation if the audit and plan are excellent. Start Date: As soon as possible. How to Apply: Please submit a personalized cover letter that highlights your experience relevant to niche e-commerce SEO and WordPress/WooCommerce websites, attach your references/case studies, and explain what your first step would be after getting access to dtfootwear.com.

Keyword: Video Strategy

Price: $20.0

Marketing Strategy On-Page SEO Off-Page SEO Technical SEO Competitive Analysis SEO Audit Search Engine Optimization SEO Keyword Research Google Analytics Organic Traffic Growth