Personal Brand Manager

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Personal Brand Manager Summary: Sienna Charles, the premier ultra-luxury travel and lifestyle company, is looking for a Personal Brand Manager with a successful track record to develop, grow, and maintain the brand of the founder and CEO, Jaclyn Sienna India. The Personal Brand Manager will be responsible for crafting and executing a comprehensive brand strategy to enhance the founder’s visibility, influence, and thought leadership, beyond the Sienna Charles company brand. Key Responsibilities: Personal Brand Strategy & Execution Plan: In close collaboration with Jaclyn Sienna India, create and implement a strategic plan to develop and grow her personal brand, aligning with her goals for thought leadership and other individual ventures. Podcast Management: Oversee all aspects of Jaclyn Sienna India's podcast, including content planning in collaboration with the content writer, production coordination with the Videographer, distribution strategy, and audience growth initiatives. Creative Team Management: Lead and direct the creative team, including content writers, a graphic designer, a photographer and videographer, as well as contractors, to ensure all brand assets are consistent, high-quality, and aligned with the personal brand strategy. This includes providing clear briefs, managing timelines, and ensuring creative output meets brand standards. Content Strategy & Distribution: Create the content strategy and oversee the distribution of this content across relevant channels. Public Relations & Media: Work closely with the PR Manager to identify and secure opportunities for Jaclyn Sienna India to enhance her personal brand through media appearances and other PR activities. Digital Presence Management: Oversee the development and maintenance of Jaclyn Sienna India's personal website and social media profiles, ensuring a consistent and impactful brand presence. Collaborate with the digital ads specialist and SEO specialist to optimize her online visibility. Budget Management and Reporting: Create and manage project budgets related to Jaclyn Sienna India's personal brand activities, monitor financial performance, and prepare reports on progress and results. Requirements: Experienced Brand Builder: You possess a strong understanding of personal branding principles and have a proven ability to develop and grow the brands of high-profile individuals. Ownership and Management: You demonstrate a strong sense of ownership, and you take the initiative to lead the project. You are a highly goal-oriented individual able to work under minimal supervision. Process-Oriented: You are organized and able to establish processes for managing brand activities and the creative team. Experienced in managing and growing a podcast. Strong understanding of digital marketing principles and social media platforms. Timezone: This role would require working primarily from 8 a.m. to 5 p.m. EST. Please note that the role does not require relocation, a US visa, or any other permit to work in the US.

Keyword: social media

Brand Development Brand Strategy Advertising Strategy Team Management Podcast Marketing Communication Strategy Budget Planning Marketing Strategy