Graphic Design

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About T. Simmons & Company dba Orange Strategy www.OrangeIsAStrategy.com Orange Strategy is a Baton Rouge-based consultancy specializing in brand development, digital media, and talent solutions. We serve a diverse range of clients across Louisiana, Texas, and Georgia, from solopreneurs and small businesses to large publicly traded corporations. Our expertise lies in crafting compelling brand identities, executing high-impact marketing campaigns, and developing platforms for mission-driven thought leaders. We are a fast-paced, collaborative team known for our attention to detail, bold visual storytelling, and creative strategy rooted in purpose. We are seeking a highly reliable and versatile freelance designer to support an urgent, high-profile personal branding campaign for one of our clients. ⸻ About Carey G: The Brand Carey G is a gritty, seasoned entrepreneur who built Louisiana’s largest Jani-King franchise, scaling from $0 to over $5 million in revenue. His story is raw, real, and deeply rooted in faith, family, and the power of second chances. Now transitioning into a motivational speaker and business coach, Carey G is preparing for a national brand launch, starting with a private book release event and social media storytelling campaign designed to build trust with his audience of service-based entrepreneurs and emerging leaders. His brand is emotionally resonant, visually masculine but polished, and grounded in three core themes: Serve. Duplicate. Multiply. It balances bold ambition with humility, and speaks to those who have built something from nothing—or are trying to. ⸻ What We Need Designed (Deadline: Rolling delivery with first deliverables by April 26, 2025) Our lead designer is out due to a family medical emergency. We are looking to bring on a freelance graphic designer to take over the remaining creative work for Carey G’s brand assets. This includes both digital and print design. Immediate Needs: 1. Social Media Cover Graphics (for Facebook, LinkedIn, and YouTube) • Consistent visual identity across platforms • Incorporates Carey’s headshot, tagline, and brand visuals 2. Instagram Reel Frame / Video Box Overlay • Reusable Canva or Illustrator template for reels • Must include his brand colors, logo, and subtle animated border if possible 3. Book Launch Invitation (Digital + Print) • Format: 5x7 invitation, print-ready with bleed • Tone: Elevated, masculine, exclusive (“by invitation only”) • Design must balance luxury with authenticity 4. Press Kit Template (PDF) • Editable format (Adobe InDesign or Canva preferred) • Sections will include biography, speaking topics, testimonials, media mentions, contact info • Design should be clean, modern, and story-driven 5. Business Card Design • Front and back layout • Spot UV or texture-ready print file options • Brand-aligned typography and layout ⸻ What We’re Looking For in a Designer • Timeliness & Reliability You must be able to hit clear deadlines. The first deliverables will be reviewed April 26, 2025, with rolling projects continuing through June. • Strong Visual Storytelling Carey G’s brand is driven by an emotional origin story and bold transformation. You should be skilled at turning messages into visuals that evoke trust, strength, and aspiration. • Clean, Masculine, Professional Aesthetic This is not a playful or overly stylized brand. We want smart use of typography, color contrast, and layouts that feel powerful without being busy. • Experience Designing for Speakers, Coaches, or Authors If you’ve worked with motivational speakers, thought leaders, or authors—please highlight this. Experience with luxury or upscale branding is a plus. • Excellent Communication & Feedback Process We’ll give you detailed direction, brand assets, and examples. We need someone who welcomes collaborative feedback and is easy to work with. ⸻ Why Work With Orange Strategy? • Clarity and Consistency You’ll receive a clear brand brief, mood boards, and organized feedback. No vague directions here. • Creative Freedom with Strategic Direction We want your best ideas—but we’ll also give you the brand’s emotional DNA to guide your choices. • Ongoing Work Opportunities We’re actively hiring freelancers for projects across the Gulf South. Stand out on this project and we’ll definitely be back for more. ⸻ Next Steps If you’re interested, please submit the following: 1. A portfolio highlighting similar work—especially speaker branding, personal brand assets, or launch campaigns 2. Your availability between April 20 – May 31 3. Your estimated rate for this total scope of work (hourly or flat project fee) 4. A short note on why you’re a good fit for Carey G’s story and style We aim to select a designer within 24 hours. Looking forward to seeing your work and partnering with someone who understands how to turn story into standout design.

Keyword: social media

Price: $25.0

Social Media Imagery Brand Identity & Guidelines Brochure Concept Artistry Graphic Design Adobe Illustrator Adobe Photoshop Adobe InDesign