Social Media & Marketing Specialist

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Proposal to Hire a Social Media and Marketing Assistant Submitted by: Darcel Spence, Owner – Vivid Color Art Overview: As the solo founder of Vivid Color Art, a start-up focused on inclusive, beauty- and fashion-inspired adult coloring books, I am seeking to hire a part-time Social Media and Marketing Assistant. This role will support the launch and growth of the brand by creating engaging content, managing digital marketing efforts, and building a strong presence on social media platforms. Purpose of the Role: With growing demands across product development, publishing, and outreach, I need dedicated support to ensure the brand’s voice is consistently represented online. The ideal assistant will help: Set up and optimize social media accounts (Instagram, TikTok, Facebook, Pinterest, etc.) Create and schedule content that reflects our vibrant, inclusive aesthetic Develop a content calendar aligned with book launches, promotions, and community engagement Build and grow our online community through consistent posting and interaction Support basic email marketing and promotional strategies Monitor performance metrics and provide insights for growth Immediate Priorities: Launch branded social media accounts with visually cohesive layouts Create reels, posts, and stories to promote upcoming book releases Assist in designing content to highlight featured illustrations, behind-the-scenes looks, and coloring inspiration Build awareness of the brand and drive traffic to our online storefront and Amazon KDP listings Plan and support digital promotions, giveaways, and collaborations Why This Is a Crucial Investment: As a creative entrepreneur, my time is best spent designing and publishing content. A Social Media and Marketing Assistant will allow Vivid Color Art to scale its visibility, reach a wider audience, and develop meaningful engagement with colorists and art lovers. This role will help: Attract and grow a loyal community of customers and fans Present a polished and professional online image Support sales and visibility on Amazon and other platforms Drive consistent, brand-aligned communication and marketing efforts Position Details: Title: Social Media and Marketing Assistant Status: Part-time (with potential to grow as the business expands) Reporting to: Owner (Darcel Spence) Start Date: [Insert preferred timeline] Conclusion: This is a key step in building the Vivid Color Art brand and connecting with our creative audience. With the right support in place, we can amplify our message, grow our customer base, and establish a vibrant, engaged online presence that reflects our mission and values.

Keyword: social media

Social Media Marketing Social Media Content Creation Social Media Content Social Media Advertising Social Media Management Influencer Marketing Content Writing