Part-Time Chief Marketing Officer (CMO) for Shopify and Digital Marketing

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**Job Description: Part-Time Chief Marketing Officer (CMO)** We are excited to announce an opportunity for a part-time Chief Marketing Officer (CMO) to join our dynamic team and lead our digital marketing initiatives. As the CMO, you will play a pivotal role in shaping our brand's online presence and driving growth through innovative marketing strategies. We are looking for a candidate with a robust background in digital marketing, particularly in managing Shopify stores, executing high-impact advertising campaigns, and leveraging emerging social media platforms such as TikTok for enhanced brand engagement. **Key Responsibilities:** 1. **Develop and Implement Marketing Strategy:** You will be responsible for crafting a comprehensive marketing strategy that aligns with our business goals and objectives. This includes identifying target audiences, market trends, and competitive positioning to drive brand awareness and customer acquisition. 2. **Shopify Store Management:** Oversee the management and optimization of our Shopify store. This includes ensuring a seamless user experience, optimizing product listings, and implementing strategies to increase conversion rates. 3. **Advertising Campaign Management:** Create, execute, and monitor effective advertising campaigns across various digital platforms. You will analyze the performance of these campaigns to ensure they are meeting key performance indicators (KPIs) and delivering a strong return on investment (ROI). 4. **Social Media Ad Campaigns:** Utilize TikTok/IG and other social media platforms to build and engage our community. Develop creative content that resonates with our audience and encourages brand loyalty. You will be responsible for staying up-to-date with the latest trends in social media marketing to ensure our strategies remain relevant and engaging. 5. **Email Marketing Strategies:** Design and implement successful email marketing campaigns that nurture leads and drive conversions. You will analyze engagement metrics and adjust strategies accordingly to maximize open and click-through rates. 6. **Performance Metrics Analysis:** Regularly analyze and report on marketing performance metrics, including website traffic, conversion rates, and customer acquisition costs. Use data-driven insights to optimize ongoing campaigns and inform future marketing strategies. 7. **Collaboration and Leadership:** Work closely with cross-functional teams, including sales, product development, and customer service, to ensure a cohesive approach to marketing and branding. You will also be responsible for leading and mentoring junior marketing staff, fostering a collaborative and innovative work environment. **Qualifications:** - Proven experience in a similar role, preferably within a digital marketing environment. - Strong expertise in managing Shopify stores, including familiarity with best practices for e-commerce optimization. - Demonstrated success in executing effective ad campaigns across various digital platforms, with a focus on PPC and social media advertising. - In-depth knowledge of TikTok and its advertising capabilities, with a creative approach to content creation and audience engagement. - Experience with email marketing platforms and automation tools, with a strong understanding of segmentation and targeting strategies. - Analytical mindset with the ability to interpret data and derive actionable insights to drive marketing decisions. - Excellent communication and interpersonal skills, with the ability to collaborate effectively within a team and across departments. If you are a passionate marketer who thrives in a fast-paced environment and possesses a proven track record of success in digital marketing, we invite you to apply for this exciting opportunity. Join us in our mission to elevate our brand and connect with our customers in meaningful ways. We look forward to hearing from you!

Keyword: social media

Price: $30.0

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