Local LSA SEO / SEO Specialist

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Job Title: Local LSA & SEO Specialist Full Job Description - Work Opportunity / Location: Remote - Focused on: Local SEO & LSA SEO (Local Services Ads) - Job Type: Contractor / Freelancer / Project Based and Performance Based Work - Compensation: Based on Experience and Skills. - Pay: Support a project based or hourly wage. Open to Negotiate. - Communications: Asana, Email, Zoom, Teams, Phone, or Text. - Company Details: Locations are based in Southern California. - Searching For: US Contractor or Freelancers. We are open to Worldwide candidates. Please submit a proposal - Scope of Work: Medium to Large - Multi-month projects, ongoing work or a project lasting over a year. - Must Have: Fluent in Speaking, Reading, Writing English - Not required but nice to have: Experience in the HVAC Service Industry is a Plus. About Us We are a leading HVAC service-based business located in Southern California, committed to delivering exceptional service and value to our clients. As we continue to expand our digital footprint, we are seeking a talented SEO Specialist to join our remote contractor team. This is a unique opportunity to play a pivotal role in driving organic growth, elevating search rankings, and optimizing our overall digital presence. Job Summary As an SEO Specialist, you will develop and execute robust SEO strategies designed to increase organic traffic, improve search engine rankings, and maximize online visibility. You will collaborate closely with our content, marketing, and development teams to implement best practices and ensure our digital assets remain ahead of industry trends. Your expertise in local SEO and LSA SEO will be instrumental in reaching target audiences and supporting our business growth objectives. Key Responsibilities - Conduct comprehensive keyword research and competitive analysis to identify new growth opportunities. - Optimize website content, metadata, and site structure for enhanced search performance. - Perform technical SEO audits; work with developers to resolve crawl errors, improve site speed, and ensure mobile optimization. - Geo-targeting for local service areas supporting SEO strategies. - Develop and implement effective link-building and off-page SEO strategies. - Monitor / Report on SEO performance using tools such as Google Analytics, Search Console, Ahrefs, SEMrush. - Stay current with evolving search engine algorithms and industry best practices. - Collaborate with content teams to ensure all digital content is SEO-friendly and aligned with business goals. - Manage & optimize online, offline, & local SEO, including UTMs, tags, and schema markup implementation. Required Qualifications - 5+ years of proven working experience as an SEO Specialist, with a track record of driving measurable results. - Strong knowledge of on-page, off-page, and technical SEO best practices. - Proficiency with SEO tools (Google Analytics, Google Tag Manager, Ahrefs, SEMrush, etc.). - Familiarity with HTML/CSS, CMS platforms (WordPress, Go High Level, extra), and basic web development principles. - Experience with A/B testing and data-driven decision-making. - Excellent analytical, problem-solving, and communication skills. - Ability to work independently and collaboratively in a remote team environment. Education & Experience - Bachelor’s degree in Marketing, Advertising, Communications, or a related field. - Proven experience with Local SEO, LSA SEO, and landing page performance optimization, geo tracking, and geo targeting. - Demonstrated ability to work independently, manage multiple campaigns, and meet deadlines in a remote setting. Preferred Qualifications: - Experience with B2C SEO or LSA SEO, particularly geo-targeting for local service areas. - Knowledge of PPC and content marketing strategies. - SEO expertise across Google, Bing, social media, and landing pages. - Basic understanding of JavaScript and advanced HTML for technical SEO tasks. - Understanding of PPC principles. - Experience in the HVAC Service Industry is a Plus. Why Join Us? - Flexible remote work with a results-driven, supportive team culture. - Significant growth opportunities and the ability to make a direct impact on company success. - Work alongside a talented, passionate team committed to innovation and excellence. - Enjoy a dynamic role where your contributions are valued and visible. How to Apply Interested candidates should submit: If you’re ready to take your SEO career to the next level and make a measurable difference, we want to hear from you. Please submit: - Your resume/CV - A portfolio or case studies demonstrating past SEO results or projects. - A cover letter outlining your SEO approach and why you’re the right fit. Ready to take your PPC expertise to the next level? Apply now and help us grow our HVAC business with your strategic insight and skills! Thank you

Keyword: Marketing digital

Organic Traffic Growth SEO Audit SEO Performance Search Engine Optimization SEO Keyword Research SEO Backlinking On-Page SEO