Google Ads / PPC Specialist

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Job Title: Google Ads / PPC Specialist Job Description Job Title: Google Ads / PPC Specialist - Work Opportunity / Location: Remote - Job Type: Contractor / Freelancer / Project Based and Performance Based Work - Compensation: Based on Experience and Skills. - Pay: Support a project based or hourly wage. Open to Negotiate. - Communications: Asana, Email, Zoom, Teams, Phone, or Text. - Company Details: Locations are based in Southern California. - Searching For: US Contractor or Freelancers. We are open to Worldwide candidates. Please submit a proposal - Scope of Work: Medium to Large - Multi-month projects, ongoing work or a project lasting over a year. - Must Have: Fluent in Speaking, Reading, Writing English - Not required but nice to have: Experience in the HVAC Service Industry is a Plus. About Us We are a leading HVAC service-based business located in Southern California, committed to delivering exceptional service and value to our clients. As we continue to expand our digital footprint, we are seeking a talented Google Ads / PPC Specialist to join our remote contractor team. This is a unique opportunity to play a pivotal role in driving paid search, elevating search rankings, driving click thru rates, increasing quality call volume, and optimizing our overall digital presence in Southern California. Job Summary Are you passionate about performance marketing and ready to make a measurable impact? Our leading HVAC service company in Southern California is seeking a results-driven Google Ads / PPC Specialist. In this role, you’ll strategize, execute, and optimize paid media campaigns across Google Ads (YouTube Ads experience is a plus, but not required). You will be instrumental in driving qualified traffic, increasing conversions, and maximizing ROI. If you thrive in a fast-paced environment, love data, and are committed to continuous improvement, we want to hear from you. Key Responsibilities - Plan, launch, and manage paid search and video campaigns across Google Search ads. - Design and implement full-funnel PPC strategies aligned with brand goals, target audiences, and budget. - Conduct in-depth keyword research and audience targeting to maximize campaign reach and efficiency. - Write compelling ad copy for search and display ads; collaborate with creative teams on high-performing YouTube content. - Monitor budgets and campaign pacing to ensure efficient spend and maximize ROAS. Analyze KPIs (CTR, CPC, CPA, conversion rates, video performance) using GA4, PMax, and native ad platforms. - Continuously test ad variations, landing pages, bidding strategies, and targeting to improve results and reduce acquisition costs. - Track competitor activity and stay up to date with the latest platform updates, trends, and tools. - Deliver clear, actionable campaign performance reports to stakeholders on a weekly and monthly basis. Required Qualifications - 5+ years of proven experience managing Google Ads campaigns, with a primary focus on paid search. - Google Ads certifications or highly experienced (e.g., Search Certification). - Expertise in GA4, PMax, search, display, and local/targeted ad placement. - Advanced knowledge of Google Ads platform: setup, keyword research, ad creation, bid management. - Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics). - Detail-oriented, data-driven, and skilled at campaign optimization. - Experience with A/B testing and conversion rate optimization (CRO). - Excellent communication skills for cross-functional collaboration and reporting. Education & Experience - Bachelor’s degree in Marketing, Advertising, Communications, highly experienced in Google Ads Platform, or a related field. - Proven experience with keyword research, bid strategies, audience segmentation, ad performance optimization, geo tracking, and geo targeting. - Strong experience using GA4, GHL, and native ad platform reporting tools. - Demonstrated ability to work independently, manage multiple campaigns, and meet deadlines in a remote setting. Preferred Qualifications - Proficiency with Google Tag Manager, (GHL) Go High Level, and WordPress. - Knowledge of Local SEO, LSA SEO, GEO Targeting / Tracking, PPC and content marketing strategies. - Understanding of Local SEO principles. - Experience in the HVAC Service Industry is a Plus. Why Join Us? - Flexible remote work with a results-driven, supportive team culture. - Significant growth opportunities and the ability to make a direct impact on company success. - Work alongside a talented, passionate team committed to innovation and excellence. - Enjoy a dynamic role where your contributions are valued and visible. Physical Requirements - Ability to read and write English fluently. - Comfortable working remotely and collaborating with professionals via project management platforms. How to Apply Interested candidates should submit: If you’re ready to take your SEO career to the next level and make a measurable difference, we want to hear from you. Please submit: - Your resume/CV - A portfolio or case studies demonstrating past SEO results or projects. A cover letter outlining your SEO approach and why you’re the right fit. Ready to take your Google Ad / PPC expertise to the next level? Apply now and help us grow our HVAC business with your strategic insight and skills! Thank you

Keyword: Video Strategy

Google Ads PPC Campaign Setup & Management Pay Per Click Advertising Google Analytics SEO Keyword Research Google Tag Manager Campaign Reporting