Growth Marketing - Increase Website Users & Engagement

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Statement of Work (SOW): Growth Marketer – 60 Day Engagement Client: GoNoodle Duration: 60 Days Start Date: May 1st End Date: June 31st Objective: To evaluate, analyze, and optimize the performance of lower-elementary teachers in the U.S. acquisition funnels across key platforms (Web, and YouTube), assign value to each channel, and deliver a data-driven, actionable growth strategy with defined metrics and opportunities, ready for execution in July for the Back-to-School campaign. Familiarity with Looker, Google and YouTube Analytics required. Phase 2 of the plan: To evaluate, analyze, and optimize the performance of lower-elementary teachers (Tablet, OTT) and parents in the U.S. acquisition funnels across key platforms (OTT, Mobile Apps, Web, and YouTube), assign value to each channel, and deliver a data-driven, actionable growth strategy with defined metrics and opportunities for Q4 of 2025 and Q1 2026. Scope of Work: 1. Product Assessment, User Journey/Funnel Mapping, & Data Analysis Conduct a comprehensive audit of teacher user journey within Gonoodle.com and the acquisition funnel for GoNoodle.com and YouTube Identify attribution, assess the effectiveness, efficiency, and conversion rates of each funnel. Analyze historical data and trends to ensure seasonality of school year is accounted for in planning Assign relative user value and cost-effectiveness to Web and Youtube by teacher segmentation 2. KPI Development & Metric Alignment Collaborate with the Head of Marketing and Product Team to: Establish meaningful KPIs and success metrics for each channel mapped to investment strategies Define tracking for: Teacher Churn Teacher registered user growth Teacher Engagement metrics Conversion points Establish goals based on spend by channel Align channel performance with overall growth and revenue opportunity goals. 3. Strategy Development for Back-to-School Launch Build a strategic plan focused on teacher user acquisition, retention, and growth per platform by channel to kick off in July. Provide channel-specific recommendations, including: Optimizations Investment priorities Suggested messaging or content frameworks Identify areas of opportunity to scale efforts efficiently while supporting revenue growth. Deliverables: Week 2: Initial evaluation report summarizing funnel data, observations, and high-level insights. Week 4: Funnel value matrix with performance ratings and preliminary recommendations by platform. Week 6: Comprehensive growth strategy document, including: Funnel-by-funnel analysis KPIs by channel Back-to-School growth playbook Month-over-month success metrics Strategic recommendations aligned with revenue potential Meetings & Communication: Weekly syncs with Head of Marketing Bi-weekly check-ins with the Product Team Slack and email access for ongoing collaboration Success Criteria: Clear visibility into funnel performance by audience and platform Established KPIs that reflect both user value and revenue potential A fully developed growth plan ready for July execution Alignment with cross-functional teams for ongoing scalability

Keyword: Website Marketing

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