Help with Meta Pixel, Ad Strategy & Web Updates

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We’re looking for a digital marketing and web support expert to assist with two family-run service businesses: 1. Meta Pixel & Facebook/Instagram Ad Strategy • Set up and verify Meta Pixel on Memorial Services site • Build Facebook/Instagram ad strategy to generate leads despite Meta’s restrictions around memorial-related topics • Recommend creative approaches and audience targeting strategies • Assist with retargeting and/or lookalike audiences • Optional: Ongoing campaign performance monitoring and optimization 2. Website Support & Streamlined Management • Centralize/streamline site management • Make periodic updates (text, images, SEO, minor layout tweaks) 3. Performance Evaluation & Reporting • Set up a clear process to track and evaluate campaign performance across: Google Ads, Yelp Ads, Meta/Facebook/Instagram • Recommend reporting tools or dashboards to monitor ROI across platforms • Help identify which platforms are most effective for our goals Engagement Details • Start with hourly or project-based work • Potential for ongoing support if it’s a strong fit • You’ll work directly with me (Danielle – background in business operations, managing on behalf of my dad) Thank you! Danielle

Keyword: Web Strategy

Website Ecommerce Website Marketing Strategy Facebook Pixel Setup & Optimization Facebook Advertising Social Media Account Setup Social Media Advertising AI Content Creation Weebly Squarespace Graphic Design Marketing Management Meta Pixel