We are seeking a skilled and creative logo designer to develop a professional brand identity for our new subsidiary, Omega Uniform Company. This new brand will operate under our parent company, Alpha Apparel, and will specialize in rugged, dependable uniforms tailored for first responders, including law enforcement, fire services, EMS, and corrections. Project Overview • Name: Omega Uniform Company • Parent Brand: Alpha Apparel (logo and branding assets will be provided) • Target Audience: First responders and public safety professionals • Design Goals: • Must visually connect with the Alpha Apparel brand but stand firmly on its own. • Should evoke a rugged, dependable, and classic feel—strength, trust, and resilience are key themes. • Needs to resonate with uniformed professionals, emphasizing quality, tradition, and service. • Prefer a timeless, minimalistic style with strong type and optional iconography that conveys authority. Deliverables • Primary logo (full color) • Black/white and monochrome versions • Horizontal and stacked layout variations • Files in vector (AI, EPS) and web-ready (PNG, JPG, SVG) formats • Style guide including font choices, color palette, and logo usage guidelines Optional Inspiration While we use a stylized mountain “A” in Alpha Apparel to suggest strength and elevation, Omega can incorporate elements such as a shield, torch, star, or serifed typography to evoke classic authority and service. However, we are open to your creative direction as long as the design feels consistent with the professional, no-nonsense tone of first responder gear. Our Alpha Apparel logo will be provided to the chosen designer as well as our brand identity information.
Keyword: Brand Strategist
Price: $100.0
Logo Design Brand Identity & Guidelines Graphic Design
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