Review Google Analytics and Firebase setup and help with app integration with facebook / tiktok

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We are looking for an experienced tracking and analytics expert to review and optimize our current Google Analytics and Firebase setup for our mobile app (available on both iOS and Android). The goal is to ensure accurate tracking of conversions, installs, and key user events. In addition to reviewing our existing analytics setup, we need someone who is highly proficient in integrating mobile apps with ad platforms like Facebook Ads and TikTok Ads. You'll be responsible for setting up proper attribution tracking, ensuring accurate event matching, and helping us track ad performance and user acquisition effectively. Key Responsibilities: Audit and improve existing Google Analytics and Firebase configuration for mobile app tracking. Set up or verify in-app event tracking (e.g., installs, signups, conversions). Integrate Firebase with Facebook Ads Manager and TikTok Ads Manager for accurate attribution and event tracking. Ensure SKAdNetwork and GA4 (Google Analytics 4) best practices are followed for iOS. Provide documentation and recommendations for ongoing tracking and optimization. Troubleshoot and resolve any tracking discrepancies between platforms. Requirements: Proven experience with Google Analytics 4, Firebase, and mobile app tracking. Strong knowledge of mobile attribution tools and tracking methodologies. Experience integrating mobile apps with Facebook SDK and TikTok Pixel/SDK. Familiarity with SKAdNetwork (iOS) and Android app install tracking requirements. Ability to clearly document and explain tracking setups and recommendations. Bonus: Experience with Google Tag Manager for apps (GTM for Firebase).

Keyword: App Developer

Price: $10.0

iOS Firebase Realtime Database iOS SDK .NET Framework Blazor Firebase Google Analytics Facebook Android Facebook SDK