Chief Marketing Officer (CMO) to lead the marketing strategy

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Chief Marketing Officer (CMO) Job Description We are seeking a visionary Chief Marketing Officer (CMO) to lead the marketing strategy for our innovative play-to-earn game. Your mission will be to build and execute a comprehensive marketing plan to drive early user acquisition, engage gaming communities, and support fundraising efforts by showcasing the game’s potential to investors. A key focus will be leveraging TikTok and Instagram to attract early testers who will play the game, complete a paid survey, and provide feedback to refine the game. As the CMO, you will shape our brand, drive growth, and position our game as a leader in the play-to-earn space. Key Responsibilities: Strategic Leadership: Develop and implement a holistic marketing strategy to promote the play-to-earn game, focusing on user acquisition, brand awareness, and community building across digital platforms, with an emphasis on TikTok and Instagram. Social Media Campaigns: Oversee the creation and execution of engaging, platform-specific campaigns on TikTok and Instagram to attract early adopters, highlighting the game’s unique features and the paid survey incentive for testers. Brand Development: Define and establish the game’s brand identity, ensuring consistent messaging that resonates with gaming communities and aligns with the play-to-earn model. Investor Relations Support: Collaborate with fundraising teams to craft compelling marketing materials and pitches that demonstrate the game’s market potential and user engagement to attract investors. User Feedback Integration: Work closely with the development team to incorporate user feedback from surveys into marketing strategies, showcasing updates and improvements to maintain tester engagement. Team Management: Build and lead a marketing team, including social media strategists, content creators, and analysts, to execute campaigns and achieve growth objectives. Analytics and Optimization: Utilize data-driven insights from platform analytics (e.g., TikTok Ads Manager, Instagram Insights) to measure campaign performance, optimize user acquisition, and report on key metrics to stakeholders. Industry Trends: Stay ahead of trends in gaming, play-to-earn models, and social media marketing to ensure the game remains competitive and relevant in a fast-evolving market. Qualifications: Proven experience as a CMO or senior marketing leader, ideally in the gaming, tech, or blockchain industry. Deep expertise in social media marketing, with a track record of successful campaigns on TikTok and Instagram. Strong understanding of the play-to-earn gaming ecosystem and the motivations of gaming communities. Experience supporting fundraising efforts by creating marketing materials that appeal to investors, such as pitch decks or growth metrics. Exceptional leadership and team-building skills, with the ability to manage cross-functional teams and collaborate with product development and fundraising teams. Proficiency in analytics tools and a data-driven approach to optimizing marketing campaigns. Creative storytelling skills to craft compelling narratives around the game and its value proposition. Passion for gaming and innovation, with a keen interest in emerging technologies like blockchain and play-to-earn models.

Keyword: Product Manager

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