Marketing Manager (Email & Content Marketing)

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Data-driven Marketing Manager – Email & Content (Books, Storytelling, Klaviyo) Full-time · Remote (Melbourne, Australia)/Hybrid ⸻ About our company Fast growing media company focusing on book culture with over 1.5M+ followers - selling books via ecommerce. ⸻ The challenge Turn a non-monetised 40 000-subscriber list, into a 140 000-strong owned community—and persuade at least a quarter of them to buy our products and upcoming products. ⸻ What you’ll do • Architect Klaviyo flows • Write copy that sells – subject lines, hero stories, Meta/TikTok ad hooks, landing pages. • Run paid lead ads • Own the content calendar – weekly digital magazine + quarterly 24-page lead magnet. • Launch every new product – wait-lists, pre-orders, hero interviews, referral ladders. • Manage a small creative squad – Klaviyo consultant, designer & a three-person editorial team. • Report daily and weekly – CPL, open-rate, placed-order %, revenue-per-sub. We need you to be data driven ⸻ You’re right for us if you… • Are obsessed with story-based selling • Are obsessed with numbers • Have built or rebuilt Klaviyo automations that convert 3+ % of recipients. • Know your way around Meta Ads Manager and can brief UGC that hits crazy-low CPLs. • Can explain LTV, cohort curves and deliverability to non-marketers. ⸻ Nice-to-haves Publishing, e-commerce, SQL, design, video editing ⸻ Package • $15ph • 40 hours per week • health insurance • 2 weeks paid leave • performance bonuses ⸻ Deadline: 14 June 2025

Keyword: Copy Editing

Price: $12.0

Email Marketing Klaviyo Copywriting Marketing Strategy Lead Generation Ecommerce Lead Generation Content Creation