Marketing Analytics Specialist (GA4 + Technical SEO Focus)

---

DBS Interactive is looking for a data-driven Marketing Analytics Specialist to join our dynamic and growing team. This role is ideal for someone who thrives at the intersection of data, strategy, and technical execution. Your primary focus will be on analytics, GA4 implementation/optimization, and technical SEO for a diverse mix of clients—especially in the B2B space. You’ll help shape and execute digital strategies that rely heavily on accurate data analysis and search visibility. If you’re the kind of person who loves digging through data, fine-tuning technical SEO, and turning insights into action—this role is for you. Key Responsibilities - Configure, maintain, and optimize Google Analytics 4 (GA4) properties, ensuring accurate event tracking and reporting. - Configure, maintain, and optimize Google Tag Manager (GTM) containers as needed to support event tracking and reporting needs. - Conduct in-depth analysis of traffic, conversions, and other KPIs using GA4, Google Search Console, Looker Studio, and other analytics platforms, extracting performance insights that inform our inbound marketing strategy. - Perform regular technical SEO audits, identify issues, and recommend solutions to improve crawlability, indexing, site speed, and overall SEO health. - Collaborate with developers, designers, and strategists to ensure accurate implementation of tracking scripts and SEO best practices. - Translate complex analytical data into clear, actionable insights and communicate findings to internal teams. - Stay ahead of data analytics and SEO trends, proactively suggesting new tools, reports, and strategies for measuring and iterating our digital marketing strategies. Requirements 1+ years of hands-on experience with GA4, including setup, event configuration, and custom reporting. - Proven track record with technical SEO, including audits, schema markup, site structure, crawl analysis, and more. - Experience using Google Tag Manager, Search Console, Looker Studio, Screaming Frog, SEMrush/MOZ, etc. - Ability to present findings and strategic recommendations clearly to non-technical stakeholders. - Strong analytical mindset, with an eye for identifying trends, anomalies, and opportunities. - Excellent time management, communication, and collaboration skills.

Keyword: Technical Support

Google Analytics Search Engine Optimization On-Page SEO