$8-12/hour - Remote US Law Firm Marketing Manager – Lead and Innovate in Legal Marketing

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$8-12/hour - Remote US Law Firm Marketing Manager – Lead and Innovate in Legal Marketing Position Title: $8–12/hour Marketing Manager (Remote – Work for U.S. Law Firm) Location: Fully Remote Commitment: Part-time or Full-time (based on availability and firm needs) Hours: Flexible (15–35 hours/week as needed); initial expectation of 20 hours/week during onboarding Mandatory Sync Hours: 8:00 AM – 12:30 PM Pacific Time, Monday to Friday Additional Availability: Flexibility outside sync hours is permitted; responsiveness during daytime hours is expected Time Tracking: All hours must be tracked using Upwork’s automatic time tracker Hourly Cap: Contractor must not exceed weekly hour limits on Upwork without prior approval Preference: Given to solo/small firm practitioners or freelancers; not compatible with other full-time positions ________________________________________ About Our Firm We are a U.S.-based, award-winning law firm ranked among the Top 20 Most Admired Law Firms in Oregon. Led by attorneys from Harvard, Columbia, Georgetown, and the University of Chicago, our team is known for excellence, innovation, and a deeply client-focused culture. Our work spans commercial, corporate, M&A, and litigation matters for business owners, executives, and professionals. Technology-forward and globally distributed, we are building the law firm of the future—collaborative, efficient, and driven by values. ________________________________________ Position Overview We are hiring a strategic, organized, and visionary Firm Marketing Manager to fully lead and manage our marketing operations. This role is ideal for a self-starter with expertise in both online and offline marketing, law firm brand positioning, and sales enablement. You will coordinate four key team members: • In-person Business Development Brand Ambassador (Oregon-based: Lake Oswego, Portland, Southern Oregon, Bend) • Remote Digital & Social Media Marketing Director • Remote Sales & HubSpot Sales Coordinator • Remote COI-Nurturing Coordinator (COI = Centers of Influence) You’ll guide all aspects of marketing, sales pipeline growth, lead nurturing, brand cohesion, and campaign execution. ________________________________________ Key Responsibilities Marketing Leadership & Strategy • Develop and execute a comprehensive marketing strategy aligned with firm goals • Lead campaign planning, brand messaging, and client acquisition initiatives • Ensure consistent branding across digital, in-person, and PR efforts • Analyze and optimize performance metrics (CAC, ROAS, lead conversion) Team Coordination & Project Management • Act as the strategic hub between sales and marketing functions • Align efforts across all marketing personnel and initiatives • Work closely with the HubSpot Coordinator to improve CRM usage and automation Offline Marketing & Local Engagement • Direct the work of the Oregon-based Brand Ambassador • Customize content and campaigns to Oregon-specific audiences • Assist with event planning, sponsorships, and community engagement Digital, Content & Social Media • Oversee firm-wide content calendars and LinkedIn strategy • Supervise execution of SEO, paid media, and video storytelling • Guide the creation of testimonials, thought leadership, and attorney bios Thought Leadership & COI Campaigns • Direct COI-focused initiatives (e.g., webinars, newsletters, referral engagement) • Manage HubSpot pipelines for professional network and referral campaigns ________________________________________ Secondary Responsibilities Marketing Content Creation & Supervision • Supervise or serve as backup to the Digital & Social Media Director • Draft/edit marketing decks, brochures, postcards, and tear sheets • Develop and maintain blog content, presentations, and SEO-optimized articles • Coordinate professional advertisements and firm publication schedules • Manage production and QC of LinkedIn/social posts Campaign Management & Outreach • Design and manage email campaigns targeting CPAs, bankers, and COIs • Organize webinars (topic planning, invitations, hosting, post-event follow-up) • Track success metrics and generate monthly campaign performance reports Marketing Operations • Oversee team headshots, bios, and internal marketing assets • Maintain editorial calendar for blogs, emails, and social media • Track award submissions, sponsorships, and speaking opportunities • Maintain marketing workflows and tasks in ClickUp (or similar system) • Organize marketing content in NetDocuments • Prepare internal monthly marketing activity reports Brand Management • Ensure brand alignment across all firm assets and platforms • Support attorney-driven marketing initiatives • Update bios, practice area summaries, and case study materials ________________________________________ Qualifications • Experience leading marketing in a legal or professional services setting • Strong leadership, project management, and communication skills • Advanced HubSpot CRM and automation experience • Strategic mindset with hands-on content development ability • Comfortable in a remote, fast-paced, asynchronous work environment • Bonus: Experience with B2B legal or consulting services ________________________________________ Technology Requirements • High-speed internet and reliable computer setup • Professional-grade microphone and webcam (must attend meetings on PC, not phone) • Quiet, distraction-free home workspace • Participation in daily 8:30 AM PT workflow meetings • Availability during 8:00 AM – 12:30 PM PT working hours ________________________________________ Training & Onboarding • Duration: 4 weeks (20 hours/week) • Pay: $5/hour during onboarding period • Includes: o Microsoft Word, Excel, and systems training o CRM orientation and marketing testing o Firm cultural alignment and team introductions o Evaluation of skills, reliability, and contribution opportunities ________________________________________ Compensation & Growth • Post-Onboarding Rate: $8–12/hour based on experience • Raises: Annual pay increase: 10% • Evaluation: Performance-based raises possible every 6 months • Development: Work with U.S. clients, build a marketing team, or grow into Director role • Recognition: Eligible to list firm affiliation on LinkedIn and firm website (upon approval) ________________________________________ Why Join Us? • Join a prestigious, innovative law firm redefining the future of legal services • Work with an international, collaborative team grounded in integrity, excellence, and ownership • Leverage cutting-edge technology including AI, CRM, and workflow automation • Gain exposure to high-impact marketing strategy across corporate and litigation markets • Thrive in a flexible, fully remote environment with real responsibility and long-term growth potential ________________________________________ How to Apply Submit your CV and a cover letter explaining: • Your marketing leadership experience • Familiarity with HubSpot or equivalent CRMs • Why you are excited to join an ambitious legal team Applications with writing samples and references from U.S., U.K., or Canadian clients will be prioritized. Reviews are conducted on a rolling basis.

Keyword: Event Planning

Price: $8.0

Legal Marketing Management Marketing Strategy Sales & Marketing Content Marketing Direct Marketing Digital Marketing Management Business Strategy Team Management Project Management