Market Researcher Needed For National Campaign

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Job: Federal agency looking to increase qualified talent recruitment and national brand recognition through owned, earned, and paid media About me: I run a small, woman-owned digital agency that focuses on building bold, purpose-driven campaigns. I’m currently assembling a team of experienced freelancers to help fulfill a large federal government contract I’ve been awarded as the prime. This is a national opportunity — and I’m looking for strong, collaborative partners. About the Contract: This is a 12-month, nationwide digital marketing campaign. The agency has historically relied on traditional outreach, but is now pivoting to digital methods to dramatically scale results. They’ve seen some success with digital media in the past — but now need a more modern, emotionally resonant approach. The Goal: attract more diverse, qualified applicants through personalized and engaging content that inspires action. Who I’m Looking For: A Market Research Consultant who can help us understand the agency’s target audiences — who they are, where they are, and what messages move them. Your research will drive creative direction, media planning, and messaging. This role is foundational — you’ll help us avoid assumptions and build a campaign based on real insights. What you’ll be doing: Conduct audience segmentation analysis — including demographics, psychographics, and media behaviors Identify recruitment drivers and barriers for Gen Z, especially among minority communities Review NAVSEA’s previous campaign data (if available) to identify what worked and what didn’t Help define KPIs and establish baselines Package research into briefs that can be used by creative, paid media, and PR teams Stay available to support iterative research needs throughout the campaign Preferred experience: Experience conducting research for federal outreach or large-scale digital campaigns Strong background in recruitment-related audience research Familiarity with military or government agency personas is a bonus Able to distill complex data into simple, actionable summaries

Keyword: Content Review

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