Description:
I'm looking for a rockstar creative strategist that can fully manage the process of ad creative strategy for mobile app marketing campaigns on Meta & TikTok. I need this person to be an incredible direct-response copywriter and be familiar with the winning trends on TikTok and IG reels. Here's a more detailed outline of the role: Creative Strategy Development: Conceptualize and execute high-performing creative strategies tailored to mobile app growth. Ensure that creative direction aligns with client goals and target audiences. Copywriting & Ad Messaging: Craft persuasive ad copy and messaging frameworks designed to drive high conversion rates. Develop compelling hooks, CTAs, and storytelling techniques to engage audiences effectively. Client Communication: Participate in bi-weekly client calls alongside the Account Manager and Media Buyer to discuss creative performance, insights, and future strategies. Creative Briefs for Design Team: Develop comprehensive creative briefs for the graphic design team, outlining concepts for static images and motion graphics. UGC Strategy, Briefing & Management: Create detailed briefs and instructions, ensuring alignment with brand messaging and campaign objectives, instruct UGC Coordinator on sourcing creators. Competitor Research & Ad Inspiration: Conduct ongoing competitive analysis to identify winning ad creatives, industry trends, and emerging best practices. Creative Optimization: Analyze performance data to identify high-performing creatives and iterate on successful concepts to maximize conversions and engagement. AI Content Tools Utilization: Leverage AI-powered creative tools to enhance content generation, streamline workflows, and drive efficiency in asset production. Budget is on a per client per month basis. Start your application with with the word "square". Thanks!
Tags: Marketing Strategy
Keyword: Digital Marketing
Job Type: Fixed price
Price: $750.0
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