Digital Ads Specialist for Google & Facebook (Meta) – AALWM CLT Certification Course

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Description:

**Description:** The **American Academy of Lymphatic and Wound Management (AALWM)** is seeking an experienced **Digital Advertising Specialist** to create and manage high-converting, targeted ad campaigns on **Google** and **Meta (Facebook/Instagram)**. Our flagship offering is a **Certified Lymphedema Therapist (CLT)** course, and our goal is to increase student enrollment through paid digital advertising. **Responsibilities:** - Conduct market and competitor research to identify the best audiences and messaging - Develop and implement strategic ad campaigns on Google Ads and Meta platforms - Set up conversion tracking, pixels, retargeting, and lookalike audiences - Write compelling ad copy and design high-performing creatives (or work with our designer) - Optimize campaigns for performance and ROI - Provide regular reports on ad performance and recommendations for scaling - Collaborate with our internal team to align ad campaigns with key enrollment periods **Our Target Audience:** - Licensed healthcare professionals (PTs, OTs, PTAs, COTAs, RNs) - Individuals interested in becoming certified in lymphedema and wound management - U.S.-based audience, primarily in Florida, Texas, and other high-need regions **Ideal Candidate:** - Proven experience running successful campaigns for online education or certification programs - Proficient in Google Ads, Facebook Business Manager, and analytics tools - Strong communication and reporting skills - Familiar with healthcare or medical-related education is a plus - Self-starter who can take initiative and suggest strategies for growth **Project Scope:** - Initial engagement: 1-3 months with potential for long-term collaboration based on performance - Estimated workload: 5-10 hours/week to start **To Apply:** Please include: - A brief intro on your experience with paid ads - Examples of past campaigns you’ve run (especially in education/health sectors) - Your strategy for launching a successful enrollment-focused campaign for a course like ours - Your hourly or fixed rate Let’s grow this mission together. Apply now to help empower clinicians through specialized education!

Tags: Social Media Advertising, Facebook Ads Manager, Facebook Advertising, Google Analytics, Instagram, LinkedIn, YouTube, Google Ads, Campaign Optimization, Facebook

Keyword: Social Media Management

Job Type: Hourly