Brand Strategist Needed — Build a Social-First Media Brand That Stands Out!

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We're building a media-first company that helps people become the best investors in the world—without starting from privilege. Our brand is rebellious, data-driven, and emotionally compelling. Think "Mad Scientist meets Justice Warrior." We're looking for a Brand Strategist with a specific focus on social media brand strategy. Your mission is to help us grow, scale, and stand out through storytelling and content across TikTok, X (Twitter), and beyond. You will work directly with the founder to shape our voice, positioning, and content pillars—then translate it into actionable creative direction. What You'll Do: -Develop a brand identity system tailored for social-first content -Define our tone, voice, audience segments, and narrative hooks -Shape a content strategy that spans TikTok, X, newsletters, and more -Create briefs for creators, editors, and designers to ensure consistency -Audit and evolve the brand expression as we grow and iterate You Might Be a Fit If... -You’ve defined or evolved brands through content and social storytelling -You know what it takes to stand out on TikTok and X -You think in frameworks, archetypes, and cultural moments -You love turning messy ideas into clear, differentiated direction -You enjoy working directly with founders and building from scratch Bonus Points: -Experience with creator-led brands, media, or newsletter-first businesses -You can write sharp, punchy headlines or scripts yourself To Apply: -Share 1–2 brands you've helped define through content -Tell us how you'd position a rebellious investing brand for Gen Z

Keyword: Social Media Marketing

Marketing Strategy Brand Positioning Content Strategy Content Writing Content Creation