Part-Time Google Ads Specialist – Personal Injury Law Experience

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We’re a performance-driven digital marketing agency looking for an experienced Google Ads expert to help manage and scale pay-per-click campaigns for personal injury law firms. This is a part-time, remote position ideal for someone who understands the unique challenges of legal advertising and knows how to drive signed case outcomes—not just leads, based on data provided from CRM integration. (Legal is not all we do, but this position requires solid experience) What You’ll Do • Set up, manage, and optimize Google Ads campaigns focused on personal injury law • Build keyword strategies, write compelling ad copy, and test variations for performance • Track conversions across forms, calls, and chats—then tie them back to signed cases • Analyze performance by case type and lead quality, not just volume • Adjust bidding, targeting, and budget strategies to drive down cost per signed case • Collaborate with our internal team to align on client goals and campaign KPIs Required Experience • 3+ years of hands-on experience with Google Ads, ideally in legal or PI niches • Demonstrated success in generating signed cases (not just leads) from campaigns • Familiarity with phone call tracking, CRM-based attribution, and offline conversions • Deep understanding of Google’s machine learning and smart bidding strategies • Strong analytical skills to identify trends, reduce waste, and improve ROI Bonus Points For • Experience with tools like CallRail and/or other call tracking platforms • GTM experience • Prior agency experience or working directly with law firms • Familiarity with valuing different types of cases and optimizing accordingly To Apply Send us: • A short summary of your experience with PI law and other verticals • Tools you’re proficient with (e.g. Google Ads, CRMs, call tracking) • Your availability and desired hourly rate

Keyword: Marketing digital

Price: $35.0

Google Ads PPC Campaign Setup & Management Pay Per Click Advertising