Google Analytics & Tag Manager Expert Needed for Shopify Optimization (AIRWAAV)

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Description: AIRWAAV, a performance-driven consumer brand engineered to optimize athletic output through mouthpiece technology, is looking for a seasoned Google Analytics and Tag Manager specialist to review and refine our current setup. We’ve been live on Shopify for 4+ years and already have GA and GTM implemented — but we want an expert eye to audit everything, clean it up, and ensure our tracking is fully optimized for current best practices and ecommerce insights. Scope of Work: • Conduct a full audit of our existing GA4 and GTM configuration. • Verify that key ecommerce events (add to cart, checkout steps, purchases, etc.) are properly firing. • Ensure Shopify events are tracking correctly via data layers or native integration. • Recommend and implement necessary improvements for: • Enhanced ecommerce tracking • Tag clean-up and naming conventions • Conversion event reliability • Cross-device attribution • Align tracking to support Google Ads and Meta Ads optimization (including remarketing audiences). • Ensure our setup adheres to current privacy compliance standards (e.g., GA4 Consent Mode, cookie policies if applicable). What We’re Looking For: • Proven experience with Shopify, GA4, and GTM • Strong understanding of ecommerce funnels and event tracking • Ability to troubleshoot and explain technical fixes clearly • Familiarity with Google Ads and Meta tracking setup is a plus Deliverables: • Audit report • Implementation of updates • Post-update verification/testing • Documentation for internal team About AIRWAAV: Launched in 2020 and backed by 15+ years of peer-reviewed research, AIRWAAV mouthpieces are used by elite athletes to enhance strength, endurance, and recovery by optimizing jaw alignment and breathing efficiency. Our product is featured in strength sports, endurance competitions, and functional fitness communities worldwide.

Keyword: Product Manager

Price: $750.0

Google Tag Manager Google Analytics Google Analytics 4 Google Ads